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Big 12 Notes – Spring/Summer

May 6th

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Big 12 extends the contract of commissioner Brett Yormark

From ESPN … The Big 12’s board of directors has voted to give commissioner Brett Yormark a three-year contract extension, the conference announced Tuesday.

Yormark’s extension will run through 2030. He had originally agreed in 2022 to a five-year deal through 2027.

The Big 12 presidents are rewarding Yormark’s work stabilizing and modernizing the Big 12 in the wake of the Oklahoma and Texas announcing their departures in 2021.

“We have made great progress over the last three years, and our best days are ahead,” Yormark said in a statement. “I am thrilled to continue to work alongside our member schools as we grow and strengthen the Big 12 into a Conference that is innovative and prepared for what the future may hold.”

Yormark took over for Bob Bowlsby in 2022, and he led two signature moves for the league — a new television deal and a four-school expansion. His early declaration of the Big 12 being “open for business” has served as a fitting mantra for a tenure that has been highlighted by his constant pursuit of dealmaking.

Yormark has done considerable work in upgrading the experience and feel of both the Big 12 football and basketball championships, helping elevate those events. The Big 12 also added a conference-wide football pro day under Yormark, the first of its kind in college sports.

The aggressive pursuit and consummation of a new television deal is Yormark’s biggest moment as commissioner. Early on in his tenure in the summer of 2022, he prioritized and achieved early negotiations with Fox and ESPN more than a year before the exclusive negotiating window. A few months later, the Big 12 agreed to a six-year, $2.28 billion deal.

By going to the table early, the Big 12 positioned itself ahead of the Pac-12, which proved an inflection point in the Pac-12’s spiral.

The Pac-12’s weakness and failure to land a television deal of significant heft led to the Big 12 luring Colorado, Arizona, Arizona State and Utah as members. Yormark led that charge in July and August of 2023.

Along with the addition of those four schools, he helped oversee the transition of four additional members that agreed to come aboard before his arrival — UCF, BYU, Cincinnati and Houston.

Continue reading story here

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May 3rd

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Longhorns’ turn to buy a title? Payroll projected to be $40 million

From The Athletic …  College football roster budgets have ballooned this offseason as teams prepare for a new era in which schools can compensate athletes directly. But could a championship team cost as much as $40 million?

That’s one high-end estimate of what Texas could be spending on its 2025 roster, according to a Houston Chronicle report from columnist Kirk Bohls. Bohls, who has covered the Longhorns for more than 50 years, reported Wednesday that the team’s roster budget currently sits somewhere “between $35 million and $40 million,” including the revenue the school will be able to share as a result of the House v. NCAA settlement.

If that budget range is accurate, it represents a significant leap from the previous highest known roster budget in the sport: Ohio State’s 2024 roster, which went on to win the national championship, cost around $20 million, athletic director Ross Bjork told the Columbus Dispatch and Yahoo! Sports last summer.

Is an estimate of as much as twice the Buckeyes’ figure realistic or far-fetched? The Athletic reached out to multiple Texas officials to confirm the veracity of the Chronicle’s report, but all declined comment. But after conversations with a dozen people elsewhere in college football with knowledge of roster budgets, including general managers, personnel directors and name, image and likeness collective heads, here’s what we know — and don’t — about Texas’ spending power and the state of roster budgets headed into the 2025 season. Each person was granted anonymity because they were not authorized to speak publicly about team finances.

Industry insiders don’t think a $35-40 million roster budget is out of the question for top programs.

A February survey of 13 coaches and personnel staffers on the transfer portal and player compensation contained a variety of answers on what it would take to build a championship roster in their conferences. But one Power 4 general manager offered this: “$40-50 million. That’s where I think it’s going to go.”

Asked about the Texas estimate today, several GMs, personnel directors and people in the NIL world believed the number.

“It doesn’t surprise me,” said the founder of a Power 4 collective. “Texas is a massive program and is obviously looking to win titles. (Athletic directors) and universities who don’t believe teams will go way above the (revenue sharing) cap, especially ones that want to compete for titles, are lying to themselves and their fan bases.”

Nearly everyone surveyed on Wednesday found a $35 million to $40 million roster to be realistic for Texas, with several suggesting only a small handful of schools can spend in that ballpark. A second Power 4 GM described Texas as paying some of its backup players like starters.

Read full story here

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May 1st

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Big 12 teams which lost the most to the Spring Transfer Portal (no, not CU)

From The Athletic … The 10-day spring transfer portal window traditionally is not as loaded with talent as the winter window. Most Power 4 rosters have had position needs met by now, and NIL budgets are usually tapped out by the time April rolls around.

Yet, we’ve continued to see movement as players look for a boost in pay or a fresh start on a depth chart elsewhere. It’s hard to call any P4 program a winner or loser at this point in the process (the portal window closes end of day Friday for both graduates and undergraduates), but it’s fair to say some programs have been hit harder by departures than others.

Yes, Tennessee lost quarterback Nico Iamaleava to essentially a contract dispute, but the SEC, for the most part, was unscathed by losses during the spring window.

Here’s a look at eight programs that lost notable players.

BYU

The Cougars have had 10 players enter the portal during the spring window, and two stand out as notable losses. Linebacker Harrison Taggart had 69 tackles, one sack and one interception over 12 starts in 2024. Receiver Keelan Marion, an electric return specialist, ranked third on the team with 24 catches for 346 yards, and he returned two kickoffs for touchdowns last season as well.

Houston

Willie Fritz has had some solid transfer portal victories since taking over the Cougars, including landing tight end Tanner Koziol this spring after he left Wisconsin.

But it’s not often that a first-team All-Big 12 selection like safety A.J. Haulcy hits the market this time of year. Haulcy, who signed with New Mexico out of high school, led the Cougars with five interceptions and ranked second with 74 tackles last season. He’s made 33 career starts. The Cougars also lost cornerback Jeremiah Wilson, who started eight games in 2024 and was second on the team with four interceptions.

Continue reading story here

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April 27th

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CU’s Big Saturday gives Buff Coaches a selling point

The Shedeur Sanders soap opera played out on the national stage over the weekend. From about 7:00 p.m., MT, on Thursday to around 1:00 p.m., MT, on Saturday (or about TEN hours of air time on ESPN), the “Mel Kiper Best Available” list on the scroll, popping up every few minutes, listed: “1. Shedeur Sanders – Quarterback – Colorado”.

ESPN’s lead story on its NFL Draft page on Friday was about the fall of Shedeur Sanders out of the first round, with the New York Giants trading back into the first round … to take quarterback Jaxson Dart from Ole Miss.

ESPN’s lead story on its NFL Draft page on Saturday was about the fall of Shedeur Sanders out of the second and third rounds, with three more quarterbacks taken before him.

Finally, with the sixth pick of the fifth round – pick No. 144 overall – Shedeur was off the board.

Perhaps as important for Coach Prime and the CU coaching staff, though, was the drafting in the sixth round of wide receivers LaJohntay Wester (by Baltimore) and Jimmy Horn (by Carolina).

Now, there are certainly no guarantees that Wester or Horn will make the final roster of their respective teams, but that is almost beside the point.

What matters is that CU had four players taken in the 2025 NFL Draft. Certainly not double digit selections, like Ohio State (14) or Georgia (13), but that isn’t the arena within which CU coaches are currently competing for recruits.

CU doesn’t have NIL money the big boys have. CU’s pitch to transfers and recruits is to not worry about getting the bag in college. “Come to CU, be coached by Hall of Famers. We’ll get you to the NFL … then you will get paid”.

That sales pitch would ring pretty hollow if all CU had to show from the 2025 Draft was Travis Hunter and … Shedeur being drafted as a backup quarterback.

But now …

Here is a listing of the 2025 NFL Draft by school:

  • 14 – Ohio State
  • 13 – Georgia
  • 12 – Texas
  • 10 – Oregon
  • 8 – Ole Miss
  • 7 – Alabama, Michigan, Miami, LSU, Florida
  • 6 – Notre Dame, Maryland
  • 5 – South Carolina, Penn State, Virginia Tech, UCLA, Iowa
  • 4 – Tennessee, Iowa State, Cal, Colorado, Arizona, Oklahoma State, Syracuse

In the Big 12, the list looks like this:

  • Arizona – 4 … Colorado – 4 … Iowa State – 4 … Oklahoma State – 4
  • Kansas State – 3
  • Kansas – 2 … TCU – 2 … Texas Tech – 2 … UCF – 2
  • Arizona State – 1 … Cincinnati – 1 … Utah – 1 … West Virginia – 1
  • Baylor – 0 … BYU – 0 … Houston – 0

National programs which had fewer draft selections in the 2025 NFL Draft than did Colorado:

  • SEC … Texas A&M, Missouri, Auburn, Oklahoma, Kentucky, Arkansas, Vanderbilt
  • Big Ten … USC, Nebraska, Minnesota, Rutgers, Indiana, Wisconsin, Michigan State, Illinois, Purdue, Washington
  • ACC … Clemson, Pitt, Boston College, SMU, Georgia Tech, Louisville, Florida State, Virginia, North Carolina, North Carolina State, Cal

Now, having four picks in the Draft is not great, especially when three of the four Buffs taken were in the later rounds, but it’s a very good start. The four picks equals the total number of Buffs who heard their name called in the past five NFL Drafts combined.

So, dear recruits, you can come to Boulder, get paid less than you would at other name schools, and still make it to the league (where the guaranteed salary for the lowest paid player is $800,000 per year).

The future is now in the race to the Super Conference

It’s important for CU to remain competitive over the next few years, hoping to get an invite to the Big Boy table in a few years, when the Super Conference is formed.

But the future may be coming even sooner than we thought.

In total, 150 of the 257 players selected in the 2025 NFL Draft finished their collegiate careers at SEC or Big Ten schools. Including players from the ACC and Big 12, the four power conferences made up 223 of the 257 picks in the draft, and the staggering 86.7 percent figure demonstrates how talent now rises through the collegiate ranks before making its way to the NFL. The Mountain West and AAC tied for the most picks of any Group of Five conference with six each. Eight players went from the FCS level to the NFL.

But, Big 12 and ACC, don’t look now, but the gulf between the Big Two and the Lesser Two is widening as well. Here is the breakdown by conference:

  • SEC … 79 selections;
  • Big Ten … 71;
  • ACC … 42;
  • Big 12 … 31;
  • Notre Dame … 6;
  • Mountain West … 6 (CSU: 1);
  • American … 6;
  • MAC … 4

So, for those scoring at home, out of the Power Four, out of the 223 picks, 150, or 67%, played for the Big Ten and SEC; only one-third came out of the Big 12 and ACC.

And it’s not likely that the gap will be narrowing anytime soon.

It’s the same at the top of the Draft as well … 

Take a look at how the first round of the NFL Draft played out, with picks by conference:

  • SEC: 15
  • Big Ten: 11
  • Big 12: 2 (CU’s Travis Hunter No. 2; Arizona’s WR Tetairoa McMillan No. 8)
  • ACC: 2 (Miami’s QB Cam Ward No. 1; North Carolina’s RB Omarion Hampton No. 22)
  • Mountain West: 1 (Boise State’s RB Ashton Jeanty No. 6)
  • FCS: 1 (North Dakota State’s OG Grey Zabel No. 18)

Yup. That’s 26 of the 32 first round NFL Draft picks (81%) coming from the Big Two, with a grand total of four from the Big 12 and ACC. Ohio State had as many first round picks as the Big 12 and ACC had combined.

The division between the have’s and the have not’s in the FBS is getting even greater. But the division between the Big Ten/SEC and the Big 12/ACC is growing at an alarming rate.

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4 Replies to “Big 12 Notes”

  1. I’ll say it again. College has to go full revenue share, collective bargaining, and no bs automatic cfp bids to conferences, other than conference champs.

    Go Buffs

    1. Even if all of that happens, college football will never get the NIL Jeannie back in the bottle. The financial parity and how the draft and rosters are managed and the rules keep players on teams and control movement; as long as some schools can offer more than others and players can move freely, there will be no parity like the NFL.

      The B1G & SEC get twice as much TV money as schools in the other two “Power 4” conferences. Add in schools that have more NIL money from either more donors, or they have deeper pocket donors that care a lot about their programs; either way they will always have a financial advantage.

      NFL players sign regional and national endorsement deals, but they can’t jump to a different team because of them; schools are able to use the deals to get the players to come to their school. So, unless transfers rules and monies paid to players are regulated the way the NFL can do it, there won’t be total parity. But, 64 or so schools can get closer if all are put into one super conference, that would be twice as many teams to manage than the NFL, so I don’t see more than that making up a “Super” conference.

      If Prime can get players into the NFL and win 10 plus games a year, he could get CU back in the game, but CU still won’t see parity then. Prime is a rare example of a coach that can pull off getting CU back with the big boys. I hope that 6 or more players that have the opportunity to make an NFL make it… And, next year too with more to follow each year, that will give Prime the credibility to recruit players.

      1. They don’t need to get the genie back in the bottle. Heck, that genie left the bottle around 1957 when teams started paying players. You know, the jobs they didn’t have to show up for, the car they didn’t have to pay for, that house to live in, the school work they didn’t have to do, and all that.

        It’s just now, finally, all out in the open, and has added some zeros because the whole industry has added some zeros.

        What I’m advocating for is actual revenue sharing across all schools and conferences. There’s enough money in the system to do that for all 130 D1 programs: pay the players, have collective bargaining, healthcare, and? Academic requirements as well. And also, cover all the Olympic sports, too. College football and basketball generate billions a year. Most of it for the TV networks, but a lot of it for the schools. That’s a lot of jack, jack. They will do the industry a favor by spreading it out vs. consolidating it further.

        What that will take is the SEC and Big 16 (let’s call them the Dallas Cowboys and Houston Oilers, Los Angeles whatevers; the large market teams) need to realize that without the Green Bay Packers, and Kansas City Chiefs (small market teams), they don’t really have a league. Or, in basketball terms, the Sacramento Kings, and OKC Thunder.

        You don’t have to look far to see it’s better for the “industry” to have more parity (if they’re afraid to just follow the major league model). Just look at CFP and BCS viewership. More eyeballs when there’s more diverse teams in the mix. Less when it’s the same four teams year in and year out.

        Will that ever happen? Who knows? But it should.

        If the SEC and Big 16 keep trying to corner the market, at some point, interest will wane, and they’ll be in a self-defeating conundrum.

        People like seeing the Cougs or Boise State or Tulane, or… CU break through.

        So far, though, despite the SEC and Big 16 dominating the NFL draft again this year, NIL and the transfer portal have actually increased parity. They need to spread the wealth a bit further, and the sport will do that much better.

        As to Deion? He’s absolutely the character who can fight against the money and win, in a lot of cases, because of who he is, and the dream he’s selling. I do not think even Nick Saban could’ve turned CU around as quickly as Deion has.

        It’ll be interesting to see how the CFP format discussions go. If they do go w/ the 4-4-2-2-1-1 model, they’re moving in the wrong direction. Still.

        Go Buffs

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