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Big 12 Notes – Spring/Summer

August 2nd

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Iowa State head coach Matt Campbell gets a pay raise; sets aside funds for assistants and revenue sharing

From CBS Sports … Three-time Big 12 Coach of the Year Matt Campbell is locked in with Iowa State. The school finalized a contract extension with the winningest coach in program history, keeping him on board through the 2032 season, ESPN’s Max Olson reports. Campbell will make $5 million per year and reportedly agreed to take a discount on his new deal to pave the way for an increased assistant salary pool and to allow Iowa State to set aside an additional $1 million in revenue sharing money.

According to USA Today’s coach salary database, the $5 million figure would have made Campbell the 42nd-highest paid coach in college football last season, tied with ex-North Carolina coach Mack Brown. It is a substantial bump from the $4 million Campbell made last year, which ranked 53rd nationally.

The extension and pay raise is a timely one. It capitalizes on the success Campbell delivered last fall in what was by far the best season in Iowa State history. The 11 wins marked the first time the Cyclones ever cracked the double-digit win mark, they returned to the Big 12 Championship Game for the first time since 2020 and their No. 15 ranking in the final AP Top 25 was their second-highest finish to date.

Campbell has been a reported candidate for numerous jobs throughout his Iowa State career but each time stayed with his program in Ames. Most recently, he drew interest from the Chicago Bears this offseason before the franchise hired Ben Johnson.

Continue reading story here

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August 1st

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ESPN: Only two teams have as much as a ten percent chance to make the College Football Playoff

From ESPN …The 12-team College Football Playoff will again include the five highest-ranked conference champions — a guarantee that expands the pool of candidates to include any team that has a shot at winning its conference.

According to the Allstate Playoff Predictor, there are 32 teams — the most in the CFP era — with at least a 10% chance of reaching the playoff. They come from the Power 4 conferences, the American and the Mountain West, but how many of them can actually win the national title?

“Four or five,” Texas A&M coach Mike Elko said.

“I’d say there’s eight,” Alabama’s Kalen DeBoer said.

This list will shrink by November, but below it starts with 32 teams ranked in order of their percentage chance to make the playoff. You’ll also see their chance to win the national title, according to the Allstate Playoff Predictor.

The CFP selection committee doesn’t always agree with the computers, though. Here’s a look at how they will view the 32 teams with at least a 10% chance to make the playoff.

From the Big 12 … 

17. Kansas State Wildcats

Last year: 9-4
ESPN BET odds to win national title: +15000
CFP ranking history: 24 appearances, highest at No. 7

ESPN Analytics
Make playoff: 22.2% | Win national title: .4%

Agree or disagree with ESPN Analytics: Agree. The reality is the Big 12 is once again the most wide-open race in the FBS, but with quarterback Avery Johnson returning for his second season as the starter, expectations are high. According to ESPN’s FPI, K-State has a 19.9% chance to win the Big 12, a slight edge over defending champ Arizona State (13%). It’s not impossible for the Big 12 to get two playoff teams in, but the most likely scenario for the second team is as the league runner-up in a close loss — similar to what happened with SMU last year in the ACC.

Toughest test: Oct. 25 at Kansas. An in-state rival on the road during the heart of the season will have implications on the Big 12 standings and, in turn, the CFP race. ESPN’s FPI gives K-State a 52.1% chance to win. The Wildcats escaped with a two-point win last year.

What the committee will like: A season-opening win against Iowa State in Dublin. The Cyclones are capable of winning the Big 12, and if K-State can knock them off in the season opener, it could help alleviate the blow of a loss in the Big 12 title game if they meet again. K-State would be able to claim a regular-season win against the conference champs. That’s a résumé booster that has helped teams before in the committee meeting room.

What the committee won’t like: No statement wins. If K-State doesn’t beat Iowa State, it might not have a win against a ranked team on its résumé. The Wildcats don’t face Arizona State or BYU during the regular season. Texas Tech could play its way into the top 25 and even make a run at the Big 12 title, and Kansas could as well, but there’s no headliner in the lineup to help separate K-State from another comparable contender.

24. Arizona State Sun Devils

Last year: 11-3, CFP quarterfinal
ESPN BET odds to win national title: +15000
CFP ranking history: 10 appearances, highest at No. 6

ESPN Analytics
Make playoff: 16.1% | Win national title: .2%

Agree or disagree with ESPN Analytics: Disagree. Where’s the computer love for the defending Big 12 champs?! The Sun Devils return 79% of last year’s production, according to ESPN’s Bill Connelly. This is a team that should start the season on the bubble of the bracket — not the top 25. Quarterback Sam Leavitt and receiver Jordyn Tyson are potential first-round NFL draft picks, and 10 starters return from a defense that led the league in run defense (112.9 yards) and was No. 3 in scoring defense (22.6 points).

Toughest test: Nov. 1 at Iowa State. Ames is a notoriously tricky place to win, and this game will be important for both Big 12 and CFP standings. Last year, ASU beat Iowa State 45-10 to win the Big 12 title and earn the league’s lone CFP spot.

What the committee will like: A Big 12 title. It’s going to be difficult (again) for the Big 12 runner-up to secure a second CFP spot unless it’s a lights-out, no-brainer pick, and it’s going to be difficult for ASU to prove that with the nation’s No. 73 schedule strength — especially when so many SEC teams’ schedules are ranked among the top 15. Arizona State will have some opponents sneak into the CFP top 25, and the committee respects wins against good teams — even if they’re not ranked — but it will also give the edge to contenders that have better statement wins against a more rigorous schedule.

What the committee won’t like: A loss to Mississippi State. Don’t let the SEC label fool you. ASU beat the 2-10 Bulldogs last year and should do it again if it’s a true playoff team. A loss would mean no Power 4 nonconference wins, as the rest of the schedule includes Northern Arizona and Texas State. There’s also upset potential at Baylor to end September, and that would be a devastating start for a program aiming for history.

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College Sports Commission (NCAA) already backing down on NIL restrictions

… “Will wealthy teams and their boosters be able to game the system designed to create competitive balance?” (Hint: “Yes”) … 

From ESPN … The College Sports Commission has loosened its blanket prohibition on athletes receiving payments from NIL collectives, according to a memo the new enforcement agency sent to athletic directors Thursday morning.

The collectives, an evolving industry built to funnel money to athletes at a particular school, will still face significantly more scrutiny when trying to sign deals with players than they had in past years.

Thursday’s memo from the CSC, which revises guidance it issued three weeks ago, ends the first notable scuffle under the industry’s new enforcement structure without needing to return to a courtroom. However, it provides more of a punt than a definitive answer to an essential question for the future of how major college sports will function: Will wealthy teams and their boosters be able to game the system designed to create competitive balance?

The new rules say athletes and collectives will have to show that each deal they sign requires the athlete to promote a product or service that is being sold to make a profit rather than just being a vehicle to channel money from boosters to athletes. Collectives might need to show documentation of “the entity’s effort to profit from the deal,” according to the memo.

College athletes can now make money in two ways: via direct payments from their school and through endorsement contracts with third parties. As part of a landmark legal agreement known as the House settlement, which was finalized in June, lawyers for the athletes and the schools agreed to put a cap on direct payments starting at $20.5 million per school in the coming academic year.

During the previous four years, when only NIL payments were permitted, a cottage industry of collectives evolved to provide their teams with a de facto payroll. Many of those groups gathered money from fans and wealthy boosters to give to athletes in exchange for some minimal endorsement. Some collectives also acted as marketing agencies — pairing athletes with local companies for endorsements — or launched subscription-based businesses to help fans connect with the players on their favorite team.

In an effort to keep teams from using their collectives to circumvent the $20.5 million spending cap, the terms of the House settlement state that all deals with “associated entities” (essentially collectives and boosters) have to be for a “valid business purpose” and fall within a reasonable range of compensation. A $1 million deal for a player to make a few social media posts, for example, won’t be allowed.

“Pay-for-play will not be permitted, and every NIL deal done with a student-athlete must be a legitimate deal, not pay-for-play in disguise,” CSC CEO Bryan Seeley said Thursday.

The CSC is a new organization in charge of vetting all third-party deals to make sure they comply with the terms of the settlement. The conferences and CSC are using a platform called NIL Go, operated by Deloitte, to vet those third-party deals. The new guidelines mean that each deal will need to be evaluated on a case-by-case basis with subjective analysis rather than running them through an algorithm, which will likely require more manpower than the fledgling enforcement group with only three employees thus far initially planned.

The CSC issued its initial ban on collectives July 10, less than two weeks after opening its doors. Several collectives told ESPN they felt the ban painted with too broad of a brush and unfairly outlawed their industry.

Continue reading story here

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July 30th

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CBS headline grabber: CU faces “gauntlet” of a schedule

… Headline: “Big 12 strength of schedule rankings 2025: Texas Tech set up for success, Colorado faces gauntlet” … 

From CBS Sports … Only three short years ago, Big 12 teams played a perfect round robin schedule. Every school vied against every other, and so schedules frankly rarely paid much relevance. As the conference exploded from 10 to 16 teams, though, schedules have never been more important.

In this era, getting a good draw can make all the difference. Reigning Big 12 champ Arizona State was able to ramp up in the middle of last season to prepare for top contenders Kansas State and BYU in the second half of the year. Iowa State played six teams in conference that missed bowl games. Chances are, the teams with the easiest schedule this year will also have a huge advantage to reaching the postseason.

Now granted, here’s the thing: In the Big 12, the strength of schedules are somewhat unpredictable. Two years ago, West Virginia appeared to be facing one of the hardest schedules in the league, but ended up with the easiest. Additionally, every team in the conference has FanDuel win totals between 5.5 and 8.5. The teams are, frankly, just not far enough apart that there can be free rides.

That said, getting a good draw can make all the difference in flying through the schedule, picking up tiebreakers and earning a trip to AT&T Stadium to play for a Big 12 title. With that in mind, here’s how we rank the toughest schedules in the conference in 2025.

Most difficult to easiest …

  • 1. Baylor
  • 2. TCU
  • 3. Utah
  • 4. Kansas State
  • 5. ColoradoThe Buffaloes have a fun one to open the year against Georgia Tech in Boulder, but it’s the conference schedule where things get tough. Colorado gets BYU, TCU, Iowa State and Utah all in a row, before ending with Arizona State and Kansas State, the top two teams in the conference. Five of CU’s Big 12 wins last year came against teams that missed a bowl. There are only three such teams on the schedule this year.
  • 6. West Virginia
  • 7. Arizona State
  • 8. Iowa State
  • 9. Arizona
  • 10. Cincinnati
  • 11. Oklahoma State
  • 12. UCF
  • 13. Kansas
  • 14. Texas Tech
  • 15. Houston
  • 16. BYU

Read full story here

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July 29th

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Coach Prime’s announcement a victory for college football; silences haters

From andscape.com … When Colorado head football coach Deion Sanders played in the NFL, it was widely understood that every time he touched the football he could end up in the end zone. On Monday in Boulder, we might have seen the best return of Prime Time’s career.

Dressed in denim overalls, a white crewneck T-shirt and a cowboy hat, Sanders took to the podium for arguably the most important news conference of his life. He told the world that he was cancer-free after having his bladder removed after doctors discovered a tumor. He encouraged people to get checked, detailed the specific data points of his health journey and urged folks to take their lives seriously.

Just when everyone thought and speculated that the hater hype machine that has had multiple attacks was going to go up by a score or two, Prime took it the other way with a flourish — not dissimilar to when he once went 93 yards to the house as a member of the San Francisco 49ers against the Atlanta Falcons, dancing and jawing all the way to the end zone. Except this time, his walk is a limp and his words are the words of Jesus.

“But this wasn’t easy, men; everybody get checked out, because if it wasn’t for me getting tested for something else, they wouldn’t have stumbled up on this,” Sanders said. “And make sure you go to get the right care. Because without wonderful people like this, I probably wouldn’t be sitting here today because it grew so expeditiously, I could say.”

The same crowd who said Prime would skip from Colorado to the pros with his sons? Still wrong and there were many.

The folks who said that once his sons were done in Boulder there was no way Sanders would still want to be involved? Incorrect, again.

And once he took a leave of absence from team activities in the spring, the vultures started circling Folsom Field, presuming that after he retired both his son Shedeur and Heisman Trophy winner Travis Hunter’s jersey numbers for the Buffaloes, Prime would have a convenient out to leave. Nope.

His commitment to faith, never mind his program, effectively saved his life. On an Instagram post from Sunday, in a decidedly emotional tone, he talked about having to draw up a will, something he was doing for the first time. After that, it was clear to me that this was far more serious than whether or not a Big 12 title would be in Colorado’s near future, or who the coach was.

Continue reading story here

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July 25th 

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Iowa State athletics facing $147 million budget deficit over next six years

From the Cedar Rapids Gazette …  Iowa State University Athletics — facing a $147 million budget deficit through 2031, or just under $25 million annually over the next six years — is rolling out painful concessions, including indefinitely postponing construction of a new wrestling practice facility and a $25 million Hilton Coliseum renovation.

“In the past two years, there have been several transformational changes in college athletics that will result in $30 million in recurring annual financial repercussions to the athletics department beginning this year,” ISU athletics reported in its 2026 budget report to the Board of Regents, made public this week.

Although it has identified about $8.7 million in annual budget savings, the $24.5 million annual funding gap is expected to culminate in a $147 million net deficit by 2031 — putting the Cyclones in an all-hands-on-deck situation.

“ISU is engaging with the Big 12 Conference, ISU Foundation, sponsors, donors and other partners to explore additional opportunities to create growth in revenue sufficient to overcome future anticipated revenue shortfalls and to otherwise support the continued success and viability of the ISU athletics program,” department officials reported.

“ISU views this effort as one of the top priorities and challenges facing the university.”

Changes threatening ISU Athletics include realignment of the Big 12 Conference from 10 to 16 teams; the House vs. NCAA settlement allowing revenue sharing with student athletes; and adjustment of the distribution model for College Football Playoff revenue, which Iowa State describes as “negatively impacting the Big 12 Conference.”

Given the challenges, Iowa State told the board it has made several tough budget decisions, including:

  • Indefinitely postponing construction of a planned $20 million wrestling practice facility and a $25 million Hilton Coliseum renovation;
  • No longer absorbing the cost of sales tax on tickets and instead passing on that expense — about $1.5 million annually — to consumers;
  • Upping annual required donation levels for membership in the Cyclone Club by 20 percent — generating an estimated $3 million annually.
  • And mandating all sports and support units cut costs and find savings “to slow the growth of overall expenses.”

“The most significant savings have resulted from reducing travel costs for Olympic sports,” athletics officials reported.

The landmark NCAA vs. House settlement threatening Iowa State took effect July 1, allowing college athletics programs going forward to directly compensate student athletes for their name, image, and likeness.

The deal allows schools to start sharing revenue with players up to an annual cap of $20.5 million in the current 2026 budget year — with the cap increasing about 4 percent, or $1 million, annually through 2035, according to media reports and trade publications.

“Historically, (ISU) Athletics operated as a self-sufficient operation transferring the funds necessary to cover operating costs in the current fiscal year,” according to the board report. “Prior to FY 2025, under the current administration, ISU Athletics had not incurred an operating deficit other than the COVID impacted season, which was absorbed by cash reserves.”

To balance its current 2026 budget, ISU Athletics needed a one-time $26.7 million transfer from the ISU Foundation.

Continue reading story here

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July 24th 

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One final collegiate accolade: Travis Hunter named Big 12 Male Athlete of the Year

Press release from the Big 12 …

Colorado’s Hunter, Texas Tech’s Canady Named 2024-25 Big 12 Athletes of the Year – 07/24/25 11:00 AM
Colorado’s Travis Hunter and Texas Tech’s NiJaree Canady have been named the 2024-25 Big 12 Male and Female Athletes of the Year, respectively. Both are the first honorees from their universities to receive the prestigious award.

Each Big 12 institution nominated one male and one female athlete of any classification who competed for their institution during the 2024-25 school year. Nominees were required to be in good academic standing and must have participated in a league-sponsored sport.

The award was open to student-athletes from all 16 full-member institutions that competed during the academic year. The winners were selected by a 16-member media panel, with each school represented by one voter

Canady led Texas Tech to its first appearance in the Women’s College World Series finals and was named to the WCWS All-Tournament Team. The junior right-hander earned Big 12 Pitcher of the Year honors and was an All-Big 12 First Team selection while guiding the Red Raiders to their first regular season and postseason Conference titles.

The two-way player was named the Most Outstanding Player of the 2025 Phillips 66 Big 12 Softball Championship and won the Honda Sport Award for softball. Canady was also a top three finalist for USA Softball Player of the Year and earned multiple First Team All-America honors, including recognition from the NFCA, D1Softball and Softball America. She was named the College Sports Communicators All-America Team Member of the Year and earned a spot on the Easton/NFCA All-America Scholar-Athlete Team.

Canady is the eighth overall softball player and the first to win the Big 12 Athlete of the Year honor since 2022.

Hunter produced one of the decorated seasons in college football history, earning consensus National Player of the Year honors and becoming Colorado’s second Heisman Trophy winner.

The cover star of EA Sports College Football 25 was named a recipient of the 2025 Bob Bowlsby Award, the Big 12’s highest individual honor, recognizing student-athletes who exemplify excellence and leadership on and off the field. Hunter was also recognized as the National Defensive Player of the Year (Bednarik, Lott IMPACT Trophy), became the first repeat winner of the Paul Hornung Award (most versatile player) and won the Biletnikoff Award as the top receiver in college football.

A psychology major, Hunter was selected No. 2 overall in the 2025 NFL Draft and remains on track to graduate in December. Hunter is the second football player to earn the award in the last three years and the 18th overall. He is the seventh Heisman Trophy winner to be named Big 12 Athlete of the Year.

The full list of nominees for each school can be found below.

2024-25 Big 12 Athletes of the Year Nominees
Arizona – Colton Smith and Devyn Netz
Arizona State – Cam Skattebo and Kenzie Brown
Baylor – Nathaniel Ezekiel and Alexis Brown
BYU – James Corrigan and Lexy Halladay-Lowry
UCF – RJ Harvey and Hannah Lovejoy
Cincinnati – Kerrington Cross and Joleigh Crye
Colorado – Travis Hunter and Jordan Nytes
Houston – J’Wan Roberts and KeAyla Dove
Iowa State – Jaylin Noel and Rachel Joseph
Kansas – Devin Neal and Camryn Turner
K-State – Brendan Mott and Carla Bernat
Oklahoma State – Wyatt Hendrickson and Emma Robbins
TCU – Lui Maxted and Hailey Van Lith
Texas Tech – JT Toppin and NiJaree Canady
Utah – Spencer Fano and Grace McCallum
West Virginia – Wyatt Milum and Ceili McCabe

Bold indicates winner

 

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July 23rd

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Which retread Big 12 coach will have the most success: Scott Frost or Rich Rodriguez?

From Stewart Mandel at The Athletic

Which Big 12 second act do you think is more likely to be a success: Scott Frost at UCF or Rich Rodriguez at West Virginia? — Kevin J.

You must have missed my coaching hire grades from this past cycle. I gave West Virginia my only “A” and UCF my only “D.” And I’m starting to wonder whether the Frost grade was too high.

If you missed Frost’s comments to Chris Vannini at Big 12 media days, the coach feels his 16-31 record at Nebraska was entirely the fault of Nebraska for being a “bad job” and not his for having no discernible offensive identity, inexcusable special teams play and failure to instill any confidence in his teams to win close games.

With Frost having learned nothing, I don’t know why anyone would expect his UCF sequel to be any different. This is a Big 12 job now, not an AAC — er, American — job. The week-in, week-out competition level will be closer to Nebraska’s than 2017 UCF’s.

Meanwhile, Rodriguez has had two redemptive head coaching jobs since bombing at Michigan, taking Arizona to its only Pac-12 championship game and leading Jacksonville State to a Conference USA title in just its second FBS season. West Virginia is in a much different place than it was 18 years ago.

I don’t expect a repeat of his three straight top-10 seasons from 2005 to ’07. I also wouldn’t expect any instant returns in the first year. However, I fully expect him to have the Mountaineers in Big 12 championship contention within three years. Even if not, they will at least be far more entertaining.

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July 22nd 

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Coach Prime: “You know I’m still going through something. I ain’t all the way recovered”

From The Athletic … Colorado coach Deion Sanders said he is still recovering from his undisclosed health issue ahead of reporting to campus in Boulder for preseason football practice.

“You know I’m still going through something,” Sanders said in a YouTube video posted by his son Deion Sanders Jr. on Monday. “I ain’t all the way recovered.”

The video showed Sanders and his daughter Shelomi preparing to step into an ice bath. Sanders’ quotes were featured in a voiceover added to the video, which also showcased his active lifestyle. It featured Sanders taking a tennis lesson, shooting hoops and walking/running 1.3 miles with Shelomi.

At Big 12 media days nearly two weeks ago, Sanders took the stage in his first public appearance since April and refused to discuss his health issue. He hasn’t publicly stated the nature of the problem that’s kept him away from campus.

“I’m not here to talk about my health,” Sanders said. “I’m here to talk about my team.”

Sanders also participated in a coaches roundtable and did two on-air interviews with ESPN at Big 12 media days.

“Average day? I’m looking good,” he said when asked what his day-to-day life looked like during his time away from campus. “I’m living lovely. God has truly blessed me. Not a care in the world. Not a want or desire in the world.”

Sanders hosted an NFL Draft party at his home for his son Shedeur in April, but hadn’t made any public appearances since the Buffaloes’ spring game on April 19. Shedeur was projected by some to be a top pick in the draft, but slid to the fifth round, where the Cleveland Browns selected him.

Colorado athletic director Rick George told The Athletic at Big 12 media days that he expected Sanders to return to campus “in a week or two, probably.” George said the two had been in constant contact since Sanders left campus to deal with his health and recover at his ranch in Canton, Texas, in late April.

Read full story here

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July 21st

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Report: Memphis offers Big 12 $200 million to join the conference

From YahooSports.com … Memphis has proposed to the Big 12 a lucrative membership proposal — a serious enough endeavor that league presidents met Monday to discuss the offer — but the proposition is not believed to have the necessary support, for now.

The proposal from Memphis — one of the most aggressive membership propositions in college athletics history — features hundreds of millions of dollars in sponsorship commitments to the Big 12 from UM-affiliated corporate partners, as well as the school eschewing revenue distribution from the league for at least five years.

Multiple sources spoke to Yahoo Sports under condition of anonymity about the proposal, which is the latest and most serious chapter in the school’s effort to move out of the American and into one of the four power leagues.

This particular effort began more than a year ago. Memphis president Bill Hardgrave has spent at least 14 months visiting with the presidents and top athletic administrators of many Big 12 schools in individual, on-campus meetings that have culminated in a membership offer to the league that is expected to be as high as $200 million over the next five years.

Big 12 officials are in the midst of exploring the proposal, but league-wide support is not there, multiple conference officials told Yahoo Sports. Any expansion move needs the support of a super majority of the league’s presidents and chancellors, or 12 of the 16. A more finalized copy of the Memphis proposal was disseminated among conference athletic administrators in the past few days.

Over the past 18 months, the conference seriously explored two expansion proposals, from Gonzaga and UConn, only for each to fail to gain the necessary support. This effort is much more lucrative, but hurdles remain.

“I’m not certain it has enough support,” one Big 12 leader told Yahoo Sports over the weekend.

“We vetted Memphis when we added the other four [Cincinnati, UCF, Houston and BYU] and chose not to add them,” another Big 12 administrator said. “What’s changed now?”

Continue reading story here

Buying your favorite team: The Athletic has CU 7th in the Big 12; 47th nationally

From The Athletic … How much would it take to buy your favorite college football program?

As much as college football has drifted toward professionalization, one major difference remains: NCAA teams are not for sale. Not yet, at least. But private equity explorations by schools like Florida State and Boise State led The Athletic to consider a future where the Seminoles and Broncos could be bought and sold, just like the Boston Celtics or Tampa Bay Rays.

We approached the hypothetical question with a methodology that was part art, part science. We used real-life pro transactions to gauge purchase prices relative to a team’s revenue over the past three available years of data. NFL and NBA sales guided our ratios in the SEC and Big Ten, while the MLB and NHL were our rough benchmarks in the ACC and Big 12. For each school in a Power 4 conference (plus Notre Dame), we factored in everything from prestige and championships to facility renovations, population trends and realignment scenarios. That means treating Notre Dame more like the Los Angeles Lakers and Boston College more like the Kansas City Royals.

Because athletic departments isolate and report football revenue differently, our numbers are squishy. Actual transactions are much more complicated than what we did with a spreadsheet or what you see on “Shark Tank.” But the process is imperfect in the real world, too. What a team sells for (our objective with this story) is not the same as a team’s actual value (a story for another day). Buyers routinely pay a premium because there are only so many opportunities to own a sports team.

That sentiment would be even stronger in college football, where pre-established allegiances and irrational decisions already run deeper. Though Texas A&M just missed our $1 billion club, it’s easy to envision a few Aggies boosters artificially boosting the price to brag about spending 10 figures on their team. Or some Michigan fan paying extra to make sure the Wolverines out-priced Ohio State.

Do not take our numbers to the bank, literally or metaphorically. Instead, consider this a fun attempt at blending back-of-the-envelope math with common sense to price college programs like their professional peers — an exercise that’s theoretical for now … but might not be much longer.

From the Big 12 … Colorado is ranked 7th in the conference, 47th in the nation. CU is ranked above only two Big Ten teams (Maryland and Rutgers), and ahead of only two SEC teams (Mississippi State and Vanderbilt) …

29. Utah: $539 million

Average football revenue: $77.0 million

30. TCU: $523 million

Average football revenue: $74.7 million

33. Texas Tech: $440 million

Average football revenue: $67.7 million

39. Oklahoma State: $373 million

Average football revenue: $57.3 million

40. Arizona State: $372 million

Average football revenue: $53.1 million

45. Iowa State: $331 million

Average football revenue: $55.2 million

47. Colorado: $328 million

Average football revenue: $54.6 million

49. Kansas State: $321 million

Average football revenue: $53.6 million

50. BYU: $306 million

Average football revenue: $43.7 million

53. West Virginia: $284 million

Average football revenue: $47.4 million

54. Arizona: $282 million

Average football revenue: $46.9 million

55. Baylor: $276 million

Average football revenue: $46.0 million

59. UCF: $210 million

Average football revenue: $35.0 million

61. Kansas: $197 million

Average football revenue: $39.3 million

67. Cincinnati:  $106 million

Average football revenue: $26.4 million

68. Houston: $91 million

Average football revenue: $22.7 million

Read full story here

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July 14th 

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Big Ten/SEC still at odds on how to revise playoff – 12-team playoff back on the table

From ESPN … As the clock ticks on a Dec. 1 deadline to determine a format for the College Football Playoff in 2026 and beyond, SEC commissioner Greg Sankey reiterated the possibility it could stay at 12 teams if his league and the Big Ten can’t agree on what model would be best.

Sankey said he and Big Ten commissioner Tony Petitti spoke four out of five days last week and acknowledged the SEC’s “different view” coming out of its spring meetings in Destin, Florida. While the Big Ten has favored a model that rewards conferences with guaranteed spots and play-in games to determine them, the SEC coaches most recently said they would now prefer a 16-team format that includes the five highest-ranked conference champions and 11 at-large bids.

“The Big Ten has a different view,” Sankey said following his opening remarks on the first day of SEC media days at the College Football Hall of Fame. “That’s fine. We have a 12-team playoff, five conference champions. That can stay if we can’t agree.”

Before agreeing to a new media rights deal with ESPN in March 2024, the nine FBS commissioners and Notre Dame leadership had to first sign a memorandum of understanding that outlined in broad terms what the next contract would look like. Sankey said the document gives the Big Ten and the SEC the bulk of control over the playoff’s future format. It’s an agreement some have privately questioned, but Sankey emphasized the role the Big Ten and SEC have in the room.

“Unless you’re going to tear up the MOU — which maybe other people want to do because of their concerns about the decision-making authority,” Sankey said, “but very clearly in that memorandum of understanding is [the authority] granted to the combination of the SEC and Big Ten ultimately we have to use that authority with great wisdom and discretion.”

That doesn’t mean they will agree.

Continue reading story here

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July 11th

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Big 12 Coaches on Texas Tech: “They’ve built the best team money can buy”

From The Athletic … Texas Tech has become one of the splashiest stories of the college football offseason thanks to the money poured into its 2025 roster. And opposing Big 12 coaches have taken notice.

“They’ve built the best team money can buy,” one conference head coach told The Athletic. “But if they don’t win the Big 12, holy cow.”

He was among a dozen Big 12 head coaches The Athletic interviewed about Texas Tech’s spending spree at the league’s media days this week, offering anonymity in exchange for their candor. The responses ranged from good-natured to cynical, with at least a touch of jealousy.

“Good for them. Hell, if I had Cody Campbell, I’d be doing sleepovers at his house,” said one coach of the Texas Tech billionaire booster who has become a significant figure in college sports. “‘Hey, best buddy. How can I help you?’ You sh—in’ me? I don’t blame them. If you’re gonna buy a player, buy the right one. And they bought some good ones.”

The program, which has benefited from an influx of name, image and likeness spending in recent years, doubled down this offseason. Texas Tech athletes will earn roughly $55 million in NIL across all sports in 2025-26, including $20.5 million in direct revenue sharing under the recently approved House settlement. Tech star softball pitcher NiJaree Canady is entering her second year with a seven-figure deal, and men’s basketball standout JT Toppin is back on a deal worth more than $3 million. But a large chunk of that money is invested in a football roster that added 20-plus transfers — many highly coveted — and retained a number of core players with the help of frontloaded NIL deals from the Matador Club collective, co-founded by Campbell and fellow alum and oil magnate John Sellers.

It’s a massive investment for any school, particularly a Big 12 program that is not a traditional blue blood. But Tech, coming off an 8-5 record in 2024, isn’t shying from it.

“I do think people feel a little threatened,” Texas Tech head coach Joey McGuire said in an interview with The Athletic. “The last box (to check) is, Texas Tech has never won the Big 12, never played in the Big 12 championship. That’s why this year is so critical.”

The players are embracing it as well. “I love the bull’s-eye we got on our back,” senior quarterback Behren Morton said.

Count Colorado coach Deion Sanders, a longtime admirer of McGuire from their high school coaching days, among those paying attention.

“Yeah, Joey got some money! Spending that money! I love it,” Sanders said Wednesday from the Big 12 event’s main stage. “Can you send a few of those dollars to us so we can get some of those players, too?”

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July 10th

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CBS Sports: “The Best and the Worst from Coach Prime’s Press Conference”

From CBS Sports … Big 12 Media Days are underway in Frisco, Texas, and Colorado took center stage on Day 2. Buffaloes coach Deion Sanders always commands a crowd when he steps up to the microphone, and this year’s session came with its usual batch of fireworks. From the insightful breakdown of his quarterback competition to his reluctance to answer a question about his personal health — bashing a media outlet for its so-called “bulljunk” in the process — Sanders was in rare form on the dais.

The ability to bounce between thoughtful, detailed football-specific responses and off-the-wall quips has long made Sanders a wild card in media availability settings. Wednesday’s highlights and lowlights were another demonstration of his range.

Here, we take a play-by-play dive into the moments that stood out the most from Sanders’ appearance on the Big 12 Media Days main stage as he enters his third season at Colorado.

Sanders dodges question about health

It has been a largely quiet offseason from Sanders as he stayed out of the public space for much of the spring and summer amid health concerns. He reportedly missed a speaking engagement and said in May that he lost about 14 pounds during his break from the spotlight.

Sanders, who in the past battled blood clots, had emergency surgery in 2023 and had two toes amputated in 2021, previously said he would provide an update upon his return to Boulder, Colo (he has been recovering from the unspecified health issues at his home in Texas). But when asked about his situation at Big 12 Media Days, he shot down the question from The Athletic’s David Ubben.

“Athletic, sometimes y’all be on that bulljunk, so I’m really not gonna tell you much,” Sanders said. “You know that. But I’m not gonna talk about my health. I’m here to talk about my team.”

Later, Colorado athletic director Rick George told Ubben that he expects Sanders on campus “in a week or two, probably.”

Update on Colorado’s QB competition

Colorado, coming off a 9-4 record in 2024, sent two quarterbacks to Frisco, and that was by design. Sanders noted that he brought both Julian Lewis and Kaidon Salter with him because he does not know which of the two will start — taking the reins from Deion’s son, Shedeur, in the process — when the season arrives.

Lewis arrived on campus earlier this year and represented a key high school recruiting victory for the Buffaloes as a four-star prospect and the No. 10 quarterback in the 2025 class. He flipped his commitment from USC in a splashy move to become Colorado’s projected signal-caller of the future. Salter is the more veteran option, though, and transferred in from Liberty with four years under his belt, including one when led Conference USA with 32 touchdowns and quarterback rating (176.6).

“As long as they’re doing their jobs and we’re winning, we definitely want to continue to develop JuJu, but Kaidon is unbelievable,” said Sanders. “Kaidon is off the chain. He’s been there, done that. He can get the job done. I wouldn’t have brought him here if I didn’t trust him. But JuJu is coming on around the mountain when he comes. I love him. I love what he brings to the table. I don’t know how it’s going to play out, as long as it plays out. We can’t lose either way with either of those two.”

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July 9th

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BYU without Jake Retzlaff falls from 7:1 to 19:1 odds to win Big 12 title

From CBS Sports … BYU quarterback Jake Retzlaff wasn’t one of the top quarterbacks in the Big 12. He ranked eighth in passing yards, 12th in completion percentage, seventh in passer rating and tied for last in the conference with 12 interceptions. However, his impact went beyond the box score for a Cougars team that finished 11-2 and was prepared to enter 2025 as a serious Big 12 contender.

Retzlaff was accused of sexual assault in a civil lawsuit that was dismissed on June 30. Still, he faces a potential lengthy suspension for violating the BYU honor code. Rather than sit through the punishment, many expect the Cougars quarterback to hit the transfer portal soon. A complication could be exactly how Retzlaff logistically transfers as the transfer portal remains closed to traditional players.

While Retzlaff’s name is not yet in the transfer portal, BYU coach Kalani Sitake’s comments at Big 12 Media Days Tuesday morning did little quell the speculation around his star quarterback.

“We love Jake, and I love what he’s done for our program and we want what’s best for him,” Sitake told CBS Sports. “I think it’d be more appropriate if I allow Jake to speak for himself and make the first statement on his situation rather than for me to do it. I respect his privacy.”

If Retzlaff does indeed transfer, McCae Hillstead and Treyson Bourguet are the favorites to win the starting job. Class of 2025 prospects Bear Bachmeier and Nolan Keeney both joined the program over the summer as well. But while there are talented options in the room, the loss of Retzlaff dramatically shapes the Big 12 race.

The Cougars were one of a handful of teams to hover around 7- or 8-to-1 odds to win the Big 12. According to FanDuel, BYU now sits at 19-to-1 odds, behind Kansas and narrowly ahead of Cincinnati. Their win total also slipped from 7.5 to 6.5, signaling a team going from potential contention to fighting for bowl eligibility.

BYU was led by its defense during a breakout season, but much was asked of Retzlaff. The former junior college transfer was directly responsible for 66% of BYU’s total offense between his arm and legs, and scored 26 of the Cougars’ 41 offensive touchdowns. Running backs LJ Martin and Hinckley Ropati both missed several games with injuries, making his role more vital.

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July 8th

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Hot seat rankings: Three Big 12 coaches in the “Now or Never” category

From CBS Sports

RatingWhat it meansCoaches
5Win or be fired1
4-4.99Start improving now8
3-3.99Pressure is mounting16
2-2.99All good … for now23
1-1.99Safe and secure60
0-0.99Untouchable28

2025 Hot Seat: Now or Never

Mike Gundy … Oklahoma State … 4.33 … What a bizarre situation for one of the greatest college football coaches of the 21st Century. The wheels finally fell off at Oklahoma State last season, culminating in a disastrous 3-9 campaign. The offseason didn’t inspire much optimism and the coordinator hires are mediocre. But can Oklahoma State really fire Gundy, the face of the program? I’d prefer not to find out.

Brent Brennan … Arizona … 4.22 … Brennan was hired to keep the trains running, and instead it fell off the track. All the top playmakers that Arizona hoped to retain are gone, meaning that this new roster is fully on Brennan’s shoulders. It’s unclear if he’s ready for the moment, but the Wildcats have to find some success.

Scott Satterfield … Cincinnati … 4.00 … Satterfield was a head-scratching hire and he’s delivered a head-scratching tenure. The Bearcats have seen bright spots from quarterback Brendan Sorsby, defensive tackle Dontay Corleone and running back Corey Kiner. They’ve also leveraged it into almost zero success with an 8-16 record in two years. This fanbase should expect more than that.

The rest of the Big 12 (with last season’s grade) … 

  • Arizona State … Kenny Dillingham … 0.22 (2)
  • Baylor … Dave Aranda … 2.22 (4)
  • BYU … Kalani Sitake … 1.11 (4)
  • Colorado … Deion Sanders … 0.33 (2)
  • Houston … Willie Fritz … 1.33 (1)
  • Iowa State … Matt Campbell … 0.44 (1)
  • Kansas … Lance Leipold … 1.00 (0)
  • Kansas State … Chris Klieman … 0.78 (0)
  • TCU … Sonny Dykes … 2.67 (1)
  • Texas Tech … Joey McGuire … 2.33 (2)
  • UCF … Scott Frost … 2.00 (N/A)
  • Utah … Kyle Whittingham … 0.67 (0)
  • West Virginia … Rich Rodriguez … 1.44 (N/A)

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Big 12 Commissioner doubles down on 5+11 format

From ESPN … Big 12 commissioner Brett Yormark is “doubling down” on the so-called 5+11 future College Football Playoff format, while acknowledging that it might benefit his league more in the future than currently.

The Big 12 and ACC have pushed the model, which would award automatic bids to the five highest-rated conference champions, plus 11 at-large bids determined by the CFP selection committee. The 5+11 model gained some support at the SEC’s spring meetings, while the Big Ten has focused more on a model that would award four automatic bids to Big Ten teams and to SEC teams, plus two apiece to the Big 12 and the ACC.

Yormark, his fellow commissioners and Notre Dame athletic director Pete Bevacqua must determine the CFP format for 2026 and beyond by Dec. 1.

The Big 12 had only one representative, champion Arizona State, in the inaugural 12-team CFP last year. Arizona State lost to Texas in two overtimes in a CFP quarterfinal matchup at the Peach Bowl.

“Five-11 is fair,” Yormark said Tuesday in his opening address at Big 12 media days at The Star. “We want to earn it on the field. It might not be the best solution today for the Big 12 … but long-term, knowing the progress we’re making, the investments we’re making, it’s the right format for us. And I’m doubling down today on 5-11.”

Yormark added that he expects ACC commissioner Jim Phillips to take the same position when that league holds its media days this month in Charlotte, North Carolina. The ACC sent two teams, champion Clemson and runner-up SMU, to the 12-team playoff last year. Yormark touted the Big 12 as the “deepest football conference in America” and said he believes the league will have multiple CFP entries this season.

“I have a lot of faith in the selection process,” Yormark said. “They are doing a full audit of the selection process to figure out how they can modernize and contemporize and how they use data and how certain metrics can be more heavily weighted.”

Yormark told ESPN that he’s “relatively confident” that the CFP will go to 16 teams in 2026 and laid out the next steps to making it happen.

“The first step is we got to figure out, with the selection process, we’re kind of doing a deep dive,” he said. “Where can we improve it? Where can we modernize it? Are we using the right metrics? Are things weighted appropriately or not? So we’re going through that conversation, and I think on the heels of that, we’ll move into the format because I think for the room people need to get confident, more confident, in that selection process. And assuming they do, which I’m confident they will, we’ll be able to then address the format that makes sense.”

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July 7th

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Two CU hires among the Top 25 worst hires of the 21st century

From CBS Sports … If there are 25 best hires, we believe there must be 25 worst ones, too. These are the hires that still make you shudder if you’re a fan of the program. The coaches who delivered lows you didn’t even believe were possible.

This isn’t simply about win-loss record, though. While that obviously factored into our rankings, there’s much more that goes into why a hire failed than just the on-field results. Other things we took into account:

  • Did the hire make sense in the first place?
  • Did the coach’s predecessor have success?
  • Does the program have the resources to win?
  • Why didn’t it work?

With all those things in mind, we came up with the worst of the worst: The 25 worst coaching hires this century.

Notable … 

24. Steve Addazio, Colorado State

Record: 4-12

This hire made zero sense from the start. Addazio had success at Boston College, going to six bowls in seven seasons, but wouldn’t have been a serious candidate for another head coaching job had his former boss at Florida, Urban Meyer, not recommended him to Colorado State AD Joe Parker. The definitive Addazio moment: Getting ejected in the second quarter of his final game as CSU’s coach, a 52-10 blowout loss to Nevada.

23. Mike Riley, Nebraska

Record: 19-19

The record itself isn’t as bad as another Nebraska coach (Scott Frost) who just missed making this list. But when you fire a coach in Bo Pelini who won at least nine games seven consecutive years, you better nail the replacement. Nebraska decided the guy to improve the program was one who had won nine games only once in the preceding five years and had a 12-13 record over the previous two seasons. It wasn’t the slam dunk hire Nebraska needed to justify dumping Pelini, and the lackluster results shouldn’t have surprised anyone. Riley had one nine-win season in 2016 but he started the Cornhuskers’ decline that led to an improbable eight-year bowl drought for a program that won three national titles in the 1990s.

18. Karl Dorrell, Colorado

Record: 8-15

Dorrell hadn’t coached in college in six years and had spent almost all of the previous decade in the NFL when Colorado hired him to replace Mel Tucker. The timing of the hire was tough, but it was still a head-shaking decision that predictably didn’t work. Dorrell fared well with Tucker’s players in Year 1, even winning Pac-12 Coach of the Year in the COVID-19-shortened 2020 season, before the wheels fell off with a 4-8 2021 and 0-5 start in 2022 before he was fired.

17. Kevin Sumlin, Arizona

Record: 9-20

In hindsight Sumlin needed at least a year off from leading a program after the stress of coaching Johnny Manziel at Texas A&M. Instead, Arizona quickly gave him a second opportunity as Rich Rodriguez’s replacement that was a mess from the start. Sumlin never had a winning season in Tucson, with a final indignity of a 70-7 blowout loss to Arizona State enough to end his time in 2020. Sumlin is part of a recurring theme here: The big name retread rarely works out at a lesser school than one he was already fired from.

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July 5th

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Over/under on Big 12 wins: CU down to 6.0 (from 6.5)

From Circa Sports … Current Big 12 regular season over/under win totals via @CircaSports

  • Arizona State 8½
  • Kansas State 8½
  • Texas Tech 8½
  • Baylor 7½
  • Iowa State 7½
  • Utah 7½
  • Kansas 7
  • BYU 6½
  • Houston 6½
  • TCU 6½
  • Cincinnati 6
  • Colorado 6
  • Arizona 5½
  • Oklahoma State 5½
  • UCF 5½
  • West Virginia 5

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June 30th 

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Pac-8/Texas State make it official: Bobcats to join conference in 2026

From ESPN … Texas State has officially joined the Pac-12, the conference announced Monday, becoming the league’s ninth member ahead of its relaunch in 2026.

“We are extremely excited to welcome Texas State as a foundational member of the new Pac-12,” commissioner Teresa Gould said in a statement. “It is a new day in college sports and the most opportune time to launch a new league that is positioned to succeed in today’s landscape with student-athletes in mind.”

Texas State’s board of regents voted to authorize a $5 million buyout to the Sun Belt Conference early Monday. The Bobcats will remain in the Sun Belt through the 2025-26 season before joining the Pac-12 in all sports for the 2026-27 school year.

The Pac-12 needed to reach eight football-playing schools to meet the NCAA minimum for an FBS conference prior to the 2026 season.

The conference’s board of directors, which includes representatives from all current and future members, voted unanimously to admit Texas State following the university’s formal application. Texas State joins Boise State, Colorado State, Fresno State, Gonzaga, Oregon State, San Diego State, Utah State and Washington State as members of the rebuilt league.

Texas State president Kelly Damphousse called the move “a historic moment” for the university.

“Joining the Pac-12 is more than an athletic move — it is a declaration of our rising national profile, our commitment to excellence, and our readiness to compete and collaborate with some of the most respected institutions in the country,” Damphousse said.

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June 29th

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BYU quarterback Jake Retzlaff anticipating seven-game suspension, may leave team

From the Salt Lake City Tribune … BYU quarterback Jake Retzlaff is anticipating a seven-game suspension for violating the school’s Honor Code, multiple sources told The Salt Lake Tribune.

Facing the prospect of missing more than half the 2025 season, Retzlaff has begun telling his coaches and teammates he is likely to leave the program, a source close to the situation said.

The sources are not being named because they were not authorized to speak publicly on the matter.

BYU did not immediately respond Sunday to a request for comment.

In a civil lawsuit filed in May, Retzlaff was accused of sexually assaulting a woman, identified in court documents as Jane Doe A.G., at his Provo home in November 2023.

Through his attorney, Retzlaff immediately denied the sexual assault allegations. In his legal response filed Friday, he said that he had “consensual” sex with the woman who has accused him of assaulting her.

Retzlaff has asked for the case to be dismissed. But the filing in Utah’s 3rd District Court would inevitably be considered by officials at BYU. The school is operated by The Church of Jesus Christ of Latter-day Saints and enforces an Honor Code that sets guidelines that employees and students are expected to follow.

Among other things, the code prohibits premarital sex and instructs students to “live a chaste and virtuous life.”

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June 28th

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Utah and Kansas the Big 12’s “mystery” teams

From CBS Sports … College football’s margins have only grown slimmer following the latest wave of conference realignment. The reshaped landscape has flattened the competitive curve, turning every conference schedule into a week-to-week grind. The difference between a playoff contender and a team scrapping for bowl eligibility can come down to a few untimely injuries or bad breaks in one-score games. As a result, several teams enter the 2025 season with floors and ceilings that are miles apart.

Last season, several programs shattered expectations — for better or worse. Few predicted Arizona State’s colossal breakthrough, nor did many expect Indiana to post the best season in school history. On the other side, it would’ve taken a psychic to foresee Florida State’s collapse into a two-win disaster.

Surprises are baked into the fabric of college football. Identifying them before they happen is, by nature, an extreme challenge. But reading the tea leaves on some of the sport’s biggest mystery teams offers a glimpse into their potential to either overachieve or disappoint.

Here are college football’s biggest wild cards heading into the 2025 season.

Utah 

Odds to reach CFP: +520

The five wins Utah posted last season matched the fewest of its power conference era and snapped a bowl streak that dated back to 2014. Long story short: that’s probably not happening again. There would be ample shock value in seeing a team go from below .500 to the playoff in the span of one year, but that is an attainable feat for a program that promises a major offensive upgrade with tantalizing dual-threat weapon Devon Dampier arriving to solve the Utes’ devastating quarterback issues. The entire starting offensive line is back, too. Would anyone be surprised if the Utes dangled around the bowl eligibility threshold again? Probably not. But it’s hard to bet against Kyle Whittingham when he has this many tools at his disposal.

Kansas

Odds to reach CFP: +1200

With Jalon Daniels finally healthy, last season was supposed to be Kansas’ opportunity to finally put everything together and shock the college football world. Instead, a 1-5 start stopped the Jayhawks from even reaching a bowl game. But something changed down the stretch when Lance Leipold’s squad rattled off three straight wins over ranked opponents. It is impossible to predict which version of Kansas shows up in 2025. If it is the former, this could be one of the best seasons in program history. If it is the latter, it will be ‘just another year of Kansas football” in the bottom of the Big 12.

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June 27th

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Big 12 and Big Ten partner with PayPal to manage payments to athletes (worth $1M per year to CU)

From SportsPro.com … Digital payments provider PayPal is working with the Big Ten and Big 12 college sports conferences to help them manage payments to student athletes now permitted under National Collegiate Athletic Association (NCAA) rules.

For more than a century, US colleges were prohibited from directly or indirectly paying students to reward their involvement with official sports programmes despite NCAA members generating billions of dollars in broadcast, matchday and commercial income.

However, since 2018, student athletes have been allowed to profit from their name, image and likeness (NIL) and last month a US$2.8 billion settlement paved the way for direct payments through revenue sharing agreements. This settlement compensates past athletes for their efforts and permits NCAA Division I schools to distribute up to US$20.5 million to student athletes each year.

The Big Ten and Big 12’s deals with PayPal will both facilitate and commercialise this new reality. Under the terms of the five-year deals, payments will begin on 1st July 2025, with funds will be distributed directly to student PayPal accounts.

PayPal will also become the preferred payment partner at selected schools while the company’s Venmo social payments platform will serve as the presenting partner for the Big Ten Rivalry Series. Venmo will also serve as the official partner for the Big 12 Conference across football, basketball and Olympic sports championships for both men and women.

“We are thrilled to enter into this landmark partnership with PayPal and Venmo,” said Big 12 commissioner Brett Yormark. “As we embark on a new era of college athletics, aligning with a global leader like PayPal will unlock a wealth of opportunities for the Big 12. This partnership will also empower our student-athletes to receive payments through a secure, trusted platform they already know and use.”

“We look forward to partnering with PayPal to ensure a secure, rapid and reliable way for student-athletes to receive institutional payments as we welcome in this new era in college athletics,” added Big Ten commissioner Tony Petitti.

Financial terms have not been disclosed, but PayPal’s deal with the Big 12 is believed to be worth nine figures, while PayPal has confirmed it is in discussions about similar arrangements with other conferences. CBS Sports reports that the Big 12 and PayPal had previously been in discussions over title sponsorship.

“We’re proud to help lead this transformation in college athletics by making it easier and faster for student-athletes to receive funds and continue to bring trusted and innovative commerce solutions to the heart of campus life,” said Alex Chriss, PayPal chief executive. “From receiving institutional payments to making everyday purchases, we’re helping student-athletes, families, and schools engage in new ways that are modern, secure, and built for the future.”

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June 22nd

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Pac-12 announces television contract extension with CBS (grand total of three national broadcasts)

From CBS Sports … CBS Sports and the Pac-12 Conference today announced an extension of their partnership which is set to begin with the 2025 football season. The extended partnership will continue with the league’s transformation and begin with the new Pac-12’s launch ahead of the 2026-27 season and carry through the 2030-31 season. The new agreement establishes CBS Sports as the primary long-term media partner for the new Pac-12, with additional partners to be announced at a later date. As part of the extended partnership, football and men’s basketball games for the new Pac-12 will air throughout each season on The CBS Television Network (and streaming on Paramount+) as well as CBS Sports Network.

Octagon, the Pac-12’s exclusive media rights advisor, served as advisor for both the 2025 partnership and subsequent long-term extension.

Highlights of the extended partnership between CBS Sports and the new Pac-12 include:

New Pac-12 & CBS Sports Partnership Highlights

  • Annual football championship game on CBS and streamed live on Paramount+.
  • Annual men’s basketball tournament championship game on CBS and Paramount+.
  • A minimum of three regular season football games on CBS and Paramount+ each season.
  • A minimum of three regular season men’s basketball games on CBS and Paramount+ each season.
  • Football and men’s basketball games throughout the regular season on CBS Sports Network, with details to be announced at a later date.

“Our goal with this process was to find transformational partnerships for the new Pac-12, and throughout our discussions and time together it became more and more clear that a partnership with CBS Sports would be just that,” said Pac-12 Commissioner Teresa Gould. “I am thankful to the team at CBS Sports for seeing our vision and investing in our shared future as we build, launch and realize a new Pac-12 together.”

“As the new Pac-12’s primary media partner, CBS Sports’ top-tier coverage will showcase the best of the conference’s football and men’s basketball games annually across our platforms, including the championship game for both sports,” said Dan Weinberg, Executive Vice President, Programming, CBS Sports. “Extending this partnership strengthens our multiplatform college football and basketball schedule and, at a pivotal moment for the new Pac-12, allows us to collaborate, grow the conference and expand its reach.”

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June 21st 

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Wisconsin sues Miami over player tampering

From ESPN … The University of Wisconsin filed a lawsuit Friday claiming that the Miami football team broke the law by tampering with a Badgers player, a first-of-its-kind legal attempt to enforce the terms of a financial contract between a football player and his school.

The lawsuit refers to the athlete in question as “Student Athlete A,” but details from the complaint line up with the offseason transfer of freshman defensive back Xavier Lucas. Lucas left Wisconsin and enrolled at Miami in January after saying the Badgers staff refused to enter his name in the transfer portal in December.

In the complaint filed Friday, Wisconsin claims that a Miami staff member and a prominent alumnus met with Lucas and his family at a relative’s home in Florida and offered him money to transfer shortly after Lucas signed a two-year contract with the Badgers in December. The lawsuit states that Miami committed tortious interference by knowingly compelling a player to break the terms of his deal with Wisconsin.

“While we reluctantly bring this case, we stand by our position that respecting and enforcing contractual obligations is essential to maintaining a level playing field,” Wisconsin said in a statement to ESPN on Friday.

According to the complaint, Wisconsin decided to file suit in hopes that “during this watershed time for college athletics, this case will advance the overall integrity of the game by holding programs legally accountable when they wrongfully interfere with contractual commitments.”

Miami representatives did not immediately respond to a request for comment.

The pending case promises to be an interesting test of whether schools can use name, image and likeness deals to keep athletes from transferring even though the players aren’t technically employees. Starting July 1, schools will begin paying their athletes directly via NIL deals.

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June 20th

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CFP meetings end with no resolution: “Everything is still on the table”

From ESPN … Leaders of the College Football Playoff are still “mulling over” what the format should look like in 2026 and beyond, CFP executive director Rich Clark said Wednesday following the conclusion of two days of meetings in Asheville, North Carolina.

“Pretty much everything’s on the table, and they’re taking a good look at it all of it,” Clark said. “So, I wouldn’t say there’s a leading contender right now for them, but they’re taking a fresh look at it.”

Last month, at the SEC’s spring meetings in Destin, Florida, there was new support from the head football coaches for a 16-team model that would include the five highest-ranked conference champions and 11 at-large teams. That quickly gained traction and public support from other leagues, but it also surprised many leaders in the Big Ten Conference.

Many athletic directors in both leagues had been aligned in their desire to have automatic qualifiers that would guarantee both conferences four spots each in the playoff, with play-in games to determine whom the third and fourth playoff participants would be. Following the SEC’s spring meetings, many sources in the Big Ten have indicated that they wouldn’t even consider a 5+11 model unless the SEC and the ACC both go to nine conference games.

The Big Ten and the SEC have the bulk of control of the next iteration of the playoff, but the two conferences haven’t been on the same page recently in terms of what that should look like.

“They’re obligated to come to an agreement on what the format is,” Clark said.

SEC commissioner Greg Sankey has said repeatedly that he wanted more clarity on the selection process before determining if the league should move to a nine-game schedule, and much of this week’s meetings were spent studying metrics, including strength of schedule. Clark said the CFP brought in a mathematician from Google to help the group, which included all 10 FBS commissioners and Notre Dame athletic director Pete Bevacqua.

“I would say a lot of it is refreshing our metrics,” Clark said. “Some of these metrics were put into place with a whole different look at the way college football was laid out and the conferences were structured.

“I wouldn’t say it’s dramatic, but it’s a refresh. We looked at some of our processes and how we do things within the selection committee meeting room. Some of the things we brought up to the table for them to consider, but just things to help us get better.”

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June 19th

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Louisiana to tax sports betting to give to schools to off-set revenue sharing

From On3Sports … Louisiana Gov. Jeff Landry has signed a bill to raise the state’s sports betting tax. A portion of the revenue will go to the state’s colleges to help offset revenue-sharing costs upon House v. NCAA settlement implementation.

HB 639 was proposed in April and went through the state House of Representatives and Senate before heading to Landry’s desk June 10. It features a provision to raise Louisiana’s tax on sports betting from 15% to 21.5%. The law also states 25% of the dollars – an estimated $24 million – collected under the tax increase will be split equally among 11 of the state’s public universities to go toward revenue-sharing. It will take effect Aug. 1.

Under the House v. NCAA settlement, schools will be able to directly share up to $20.5 million with athletes. That figure will increase annually. The law is a way for the state to help offset those costs as universities prepare for the budget increases.

“Monies in the fund shall be appropriated to the Board of Regents for distribution to athletic departments at public universities that are members of conferences that compete in NCAA Division One athletics at the Football Bowl Subdivision and Football Championship Subdivision levels in Louisiana for the benefit of student athletes,” the law states.

“For the purposes of this Section, ‘benefit’ means scholarships, insurance, medical coverage, facility enhancements, litigation settlement fees, and Alston awards. Each university shall establish eligibility criteria for benefits awarded pursuant to the provisions of this Section.”

‘Without the athletes, we wouldn’t have the revenue’

At most schools, football is expected to receive 75%, followed by men’s basketball (15%), women’s basketball (5%) and the remainder of sports (5%) after Judge Claudia Wilken approved the House v. NCAA settlement earlier this month. LSU is expected to follow a similar model, The Advocate reported.

According to bill co-sponsor Neil Riser (R), the law is a way for the state to support its schools and athletics programs. The athletes and revenue go hand-in-hand, in his eyes, and Louisiana will now help play a role in making sure there’s success on both fronts.

Continue reading story here

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June 18th

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Illinois head coach Bret Bielema: Can’t do a 16-team playoff if SEC won’t agree to nine conference games

From ESPN … Illinois coach Bret Bielema wants to see the College Football Playoff expand to 16 teams in 2026, but only if all the major conferences, including the SEC, play nine league games per season.

Speaking Tuesday before Illini Night at Wrigley Field, Bielema said the 16-team model doesn’t necessarily need to include four automatic spots for Big Ten teams, as Ohio State coach Ryan Day advocated for earlier this month. But Bielema, who coached in the SEC at Arkansas and has spent most of his career in the Big Ten, said both leagues need to be aligned in the number of conference games. The Big Ten currently plays nine, while the SEC has remained at eight.

“I don’t think there’s any way we can do a 16-team playoff if they’re not at nine,” Bielema said.

He also referred to conversations coming out of the SEC spring meetings in Florida, where LSU coach Brian Kelly suggested in SEC-Big Ten nonleague challenge.

“We voted unanimously as Big Ten coaches to stay at nine league games and actually maybe have an SEC challenge,” Bielema said. “I was told that they voted unanimously to stay at eight and not play the Big Ten. But then some people pop off and say what they want to say because they want to look a certain way.

“I get it, but like, I think until you get to nine for everybody, I don’t think it could work.”

The 10 FBS commissioners and Notre Dame athletic director Pete Bevacqua are meeting this week in Asheville, North Carolina, to discuss the future format and other issues.

Continue reading story here

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June 17th

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SEC/Big Ten remain at odds over strength of schedule in deciding CFP participants

From CBS Sports … Since negotiating control over the future of the CFP format and a bigger cut of the money (29% to each conference), the Big Ten and SEC have largely been in lockstep on the major issues. Sankey and Big Ten commissioner Tony Petitti developed a strong working relationship — one Sankey never had with Petitti’s predecessor, Kevin Warren — and brought the two conferences closer together with historic joint meetings in Nashville and New Orleans over the last eight months.

Those shared sensibilities include momentum behind the Big Ten’s preferred revamping of the playoff to a model that would award four automatic bids each to the Big Ten and SEC, two each to the ACC and Big 12, one to the top Group of 6 team and the remainder to at-large teams. The SEC had seemingly rallied around the idea, with Sankey saying last month the conference was “interested but not committed.” That changed after significant backlash from the conference’s football coaches, leading multiple SEC sources to predict that the conference would stick with eight conference games and side with the ACC and Big 12’s preferred 5+11 model, which awards five automatic bids to conference champions and the rest to the top 11 teams.

The SEC appears open to continuing with a selection committee but one that tweaks the currently used metrics and weighs the strength of schedule more heavily than it has in the past. Such a development wouldn’t require a move to an AQ-heavy format. The key, for SEC leaders, is that they want to be rewarded for how difficult they believe it is to win in the conference.

“The human element is great, but there’s got to be some more clearly defined metrics,” Mississippi State AD Zac Selmon recently told CBS Sports. “I’ve worked in different conferences before — two different power conferences (ACC, Big 12) — and when you look at the depth from top to bottom of our league, it’s night and day compared to what other people say.”

Interestingly, the SOS metrics often favored the SEC over the committee’s rankings last season. The conference usually had the highest-ranked one-, two- and three-loss teams.

“Adding any new data points in is not going to necessarily cure what’s been a pretty dominant thought (process),” a Big Ten source said. “It’s always going to come back to this subjective mindset.”

The SEC’s regular season gauntlet memo signaled to Big Ten leaders that the conference just wants a formula that proclaims it is the best, rather than any real changes. The Big Ten is more convinced than ever that more AQs are the only way to fix the problems, not a tweaked SOS metric, according to Big Ten sources with direct knowledge of the situation. At the heart of the Big Ten’s argument, they say, is the belief that more automatic qualifiers (and a potential play-in championship weekend) would keep more program fanbases invested later into the season, which ultimately leads to better fan attendance and television ratings.

“In a model where it’s 5-11, there’s no amount of data you can pour through to figure out who’s better between the fourth-place Big Ten team, the fourth-place SEC team and the second-place Big 12 team,” said a Big Ten source. “I recognize people think there are solutions. We’ve studied it a whole lot and there’s not a whole lot that you can do to tweak it.”

Continue reading story here

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June 16th

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Texas State the heavy favorite to become the eighth team in the new “Pac-8”

From ESPN … In the cloak-and-dagger world of conference realignment, clues to potential moves can manifest in strange places.

One emerged last week via an X account with 313 followers promoting Texas State tailback Lincoln Pare for the Heisman Trophy.

The account included a picture, cribbed from the Instagram story of the Texas State president, of two beavers floating in the San Marcos River. And it noted the potential realignment ramifications — “Beavers in the San Marcos River” — by including a scratching chin emoji that hinted at the possibility of Texas State joining Oregon State in the Pac-12. (OSU’s nickname is, of course, the Beavers, and the San Marcos River runs through the bustling town south of Austin where Texas State resides.)

This likely would have faded into the background of the social-media-sphere if Texas State president Kelly Damphousse hadn’t reposted it on June 10. That set off a spark in the wake of a regularly scheduled Pac-12 meeting earlier in the week when Texas State’s candidacy was a focus of discussion. (The Pac-12 declined comment for this story.)

So what’s next for the Pac-12? And what ripples could buzz through the kinetic realignment landscape? Here’s what could be coming in the next wave of realignment, which is expected to occur outside of the power conferences.

What’s next for the Pac-12?

Texas State is the heavy favorite, per ESPN sources, to be issued a formal Pac-12 invitation. The league is still engaged with other schools, per sources, but Texas State has clearly emerged at the forefront of that group.

On July 1, the buyout for Texas State to leave the Sun Belt for the 2026-27 season will rise from $5 million to $10 million. This is obviously a bigger motivator for Texas State than the Pac-12, but it’s seemingly a significant enough deadline to trigger action.

For the Pac-12 to bring in a new partner in a time of financial uncertainty for the league, it would make sense to offer Texas State prior to July 1. After all, the Pac-12 needs an eighth football member for 2026, so they have their own deadline looming.

In realignment, of course, nothing is official until it’s signed. And nothing is formal until it’s completed. So with Texas State and the Pac-12, sources said the best way to explain the courtship is that the league is currently exploring making an offer in the upcoming weeks.

Texas State has loomed for months as the favorite to join the league and was prominently discussed in the Pac-12’s virtual meeting earlier this week. It has been the league’s top target for months and is expected to have voting support, as the league’s presidents are enamored with a foothold in the state and Damphousse’s leadership.

Texas State is booming as a university with an enrollment of more than 40,000, and it boasts a lot of tenets of football potential, with a rich local talent base and a rising young coach, G.J. Kinne, at the helm.

The league’s presidents won’t vote on Texas State until they are ready for the process to unfold in rapid-fire succession. That’s expected to come before July 1. Texas State turned down a verbal offer from the Mountain West last fall, which athletic director Don Coryell called “preliminary discussions with an interested conference.”

Texas State, if the Pac-12 process unfolds as expected, would be the league’s ninth member overall and eighth football member. Part of the feeling of inevitability of the invitation is tied to necessity. The league needs to grow to eight football members in order to qualify as an FBS conference. (Gonzaga is the non-football member.) Internally at the Pac-12, Texas State has long been viewed as the best readily available option for that eighth spot.

Continue reading story here

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June 13th

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Report: Texas Tech to spend $55 million on athletes this year

From Sports Illustrated … There’s no question that we have entered into a new era of college athletics with NIL and revenue sharing. While paying college athletes has been part of the landscape for quite some time, it has only become legal to do so over the last few years. And while the original intent was to allow players to profit from their name, image, and likeness in more practical ways, NIL morphed into something far beyond “practical” fairly quickly.

Some college football coaches estimate that it will soon cost nearly $40 million or more to construct a roster capable of competing for championships, something that would have been unimaginable just five years ago. Although many are unhappy with the current lack of guardrails within college athletics, the reality is that schools need to find a way to compete under the current format, regardless of how crazy it may be.

The good news for the folks in Lubbock is that Texas Tech is going all in on capitalizing on the current state of college athletics, and it could completely transform the trajectory of its athletic programs.

According to a recent report by Brandon Marcello of CBS Sports, Texas Tech is set to pay out a whopping $55 million to its student athletes in 2025. That number, according to the sources who spoke with Marcello, is believed to be the highest in the nation.

Texas Tech’s multi-million dollar investment into star softball pitcher NiJaree Canady has received plenty of attention, and it’s estimated that men’s basketball standout JT Toppin landed a $4 million deal to remain in Lubbock. The Red Raiders’ estimated $20-30 million investment into the 2025 football roster is believed to be one of the highest (if not the highest) in the country.

Put simply, Texas Tech is doing everything it can to take advantage of the current state of college athletics, with the ultimate goal of delivering championships to the university.

Read full story here

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June 12th

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25 Top Stories of the past 25 years includes three CU stories

From The Athletic … No sport has a longer offseason than college football, and it’s nearly inarguable that the sport has as much drama off the field during that eight-month layoff — and during the regular season itself — as it does on Saturdays in the fall.

As The Athletic continues its look back at the last two-plus decades of college football, we examined 25 college football stories whose influences extended beyond the gridiron over the last 25 years, from conference expansion, NCAA power struggles, coaching hires and postseason changes to players whose star power impacted the game in ways the box score did not always measure.

17. Rocky Mountain Prime

Deion Sanders commanded the spotlight during his Hall of Fame playing career, but nothing could prepare college football for his 2023 debut as an FBS head coach in Colorado. Sanders took over a 1-11 squad, flipped the roster and became the sport’s most compelling story as the Buffaloes upset defending national runner-up TCU, then beat rivals Nebraska and Colorado State to start 3-0. Each of Sanders’ first five games drew more than 7.2 million viewers.

With multiple football programs hiring former NFL superstars like Michael Vick (Norfolk State) and Desean Jackson (Delaware State) in the ensuing years, Sanders’ emergence has helped usher in a new level of celebrity to the coaching carousel. His past exploits, charisma and cultural status have helped him connect to potential recruits and fans in a way few coaches can attain. And the five-year contract extension he signed this spring implies he’s not going anywhere.

9. Expansion chaos 2010-11

The zero-sum expansion spat between the ACC and Big East from 2003 to ’05 had little impact on the rest of college football. That was not the case in 2009 when Big Ten commissioner Jim Delany announced his league was exploring expansion on an 18-to-24-month timetable. That forced other leagues to expedite expansion plans, and the Pac-10 launched the first salvo when it pursued six Big 12 schools, including Texas, Texas A&M and Oklahoma.

Colorado became the first Big 12 school to jump to the Pac-10, and Nebraska left for the Big Ten a day later. The remaining schools waited on Texas, which opted to stay in the Big 12. The Pac-10 then added Utah to become a 12-team conference.

But the 10-member Big 12 was far from a happy family. The holdovers allowed Texas to form the Longhorn Network, but the financial and recruiting boost was too much for Texas A&M, so it bolted for the SEC in 2011. That earthquake started another round of aftershocks, and by the time it subsided, Missouri joined Texas A&M in the SEC and the Big 12 added TCU and West Virginia in their stead.

This round of realignment allowed an unvarnished reality to override the platitudes of college athletics: Football is king without exceptions, and brand power trumps on-field excellence.

3. The Pac-12’s demise

Long known as “The Conference of Champions,” the Pac-12 (previously the Pac-10 and Pac-8) enjoyed a proud tradition as a model academic-athletic conference. But financially it had fallen well behind its long-time partner — the Big Ten — and other power conferences. The league failed to secure distribution of its Pac-12 Network, and inept leadership turned a problem into a crisis.

A cascading departure of members followed USC and UCLA’s jump to the Big Ten, including Washington and Oregon (Big Ten), Arizona, Arizona State, Utah and Colorado (Big 12) and Stanford and California (ACC). Oregon State and Washington State remained as the Pac-12’s only members during the 2024 football season. The duo have mostly reconstituted the Pac-12, grabbing Boise State, Colorado State, San Diego State, Fresno State and Utah State from the Mountain West for 2026. But it is not the same, not even close.

Read full story here

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59 Replies to “Big 12 Notes”

  1. Stuart,

    What are you own thoughts on how the CSC is coming together?

    Personally, I was not put off by the ESPN story, rather I think they are trying to balance things out. It will be a tough balance as things evolve, since the current playing field is so skewed anyways. If the CSC is too strict, certain schools will just cheat like they did in past eras. Others will get probation and that can hurt too. We do not want it totally loosey-goosey, as perhaps, some schools may decide they just can’t compete and fold football or their entire ADs–which both hurts the school and then less opportunity for student athletes.

    For what it is worth. Go Buffs!

  2. Last I heard there hasn’t, so far, Leftwich been given a job title. I pray whatever it is they, shurmur, especially, listen to him.

  3. over lunch I got curious about the Iowa State budget crunch. I was surprised to learn they currently have 25 ex players in the NFL, 8 of which are starters and 6 that are 2nd in the depth chart. Did not bother to review their salaries but I wonder how many support their alma mater with cash or volunteering to raise money. For the Buffs there are 18 with 5 starters and four 2nd on the depth chart. Weird that Shedeur is listed as 4th string. I know they have a plethora of QBs but…c’mon

    1. Certainly, I think ex-players can help but it probably goes to boost their team, maybe football facilities or coaches pool, but not the entire AD. Athletes are rich, but only a very few are uber rich. I don’t think they would not really dent all that deficit much.

      Schools will have to creative in how they budget and raise money for the ADs. Outreach to the Uber rich alums already occurs, however those alums are frequently already targeted by the schools themselves for campus expansions (i.e. think new Duane physics building). Part of CSU’s AD facilities and their new natural resources buildings were most paid by one uber-rich LNG alum. His/his family’s name is on everything. Just think where CSU’s AD would be if this uber-rich alum did not step in, and they were playing at Hughes (I think that is the old name of their stadium) without newer athletic facilities just to compete in the MWC.

      For most schools, the schools will have and should expect to financially float a portion of their ADs going forward. The schools have to set an intrinsic value on what a successful AD or football program brings to the school indirectly. IMO, since Prime CU’s stature has gone up, as football brings so much media coverage and exposure. Applications are up. The local economy sees a bump, etc… Also, for some states, use CA as an example, in just talking CAL and UCLA, the state has to step up and fund, even through some taxpayer dollars as unpalatable that may seem. Their deficits are enormous. College athletics is a big business and valuable to a school. In the future we may see some weeding out, however even in these tough economic times many schools are actually adding Div I football, just to compete as a school.

  4. you are right stewart
    I missed your coaching grade hires and I’m sure I will miss them again. I’m sure the rest of the coaches in the big 12 didn’t pay any attention either. Did you get enough clicks from UCF and WV fans?

  5. UM-affiliated partners? Who dat? Fed Ex? Dolly? (doubt it) Jellyroll? A consortium of every other country music star you can’t tell apart?
    Buffs are going to have to counter with Beyonce, Taylor Swift (make Kelce a coach) and the remaining Beatles.
    When and where will the money madness end? will college football surpass the NFL or will the Big and SEC kill the golden goose?

  6. Big fox and secspn at odds on future plans? Yer kiddin. The apple cart is turned over. And this is why Texas tech and their season is huge.

    The solution is simple. The big dogs just gotta give a little. Rather than hoarding.

    We’ll see how it goes.

    Go Buffs

    1. Sure earache. lets hope everyone has a phenomenal season and there aint no losers. Pass the bong please. I dont know if its possible under the rules but lets also hope every Buff game ends in a tie.
      On the other hand I will laugh if they wasted all that money like A&M did when they first backed the armored car up.

      1. Hey man. Get off my lawn! There’s no fun allowed ’round here! And fire that Shurmur guy. He’s worthless. You ol’ curmudgeon. We don’t play TT, as you pointed out. Unless we see them in the big 16 championship game.

        Geez, find some joy. A bong hit might do you good.

        Go Buffs

        1. There is a rumor that Byron Leftwich may come to coach with Prime. If that happens it would be travesty if Prime doesn’t make him the OC. If he does you will see some real Joy. And you don’t have to fire Pattie. He can always be one of the analysts where he can sleep on the job and not do any damage.

        2. The coach is not capable of leading TTU to the promised land. He’ll make a few stupid decisions that hold them back. What would be fun to me is if the Buffs win the XII by 3 or 4 games and the other XII teams lose as much as possible or in ways that benefit only the Buffs. That goes for all of college football actually. Except of course the lambs and ‘holers should lose every time.

          1. I go take the other approach. Buffs first. Conference 2nd. Then a little love maybe for the Cougs here and there. As to Texas tech’s big spend? If anyone doesn’t like “the establishment” they should laud tt for going to get it. Nil and the portal have done more to mix up the top teams than anything in about a generation. And it is awesome. Take that sankey and pettiti.

            Will it work? We’ll find out. But the fact they are crying about it is pretty epic.

            Go Buffs

          2. When you mentioned the TTU coach it finally dawned on me why Eric wants them to have a “fabulous” season. He lives and dies by this theory of his that coaches have very little to do with a team’s success and its all due to the players. If Tech goes on to kick everyone’s azz, Eric will feel validated and it will be good for college football.

  7. Interesting how Prime is the only named coach in that piece about TTU. The Athletic is the king of anonymous sources and living in the gutter.

  8. I can’t believe Dan Hawkins isn’t on the list. He caused more damage to CU during his brief but self-centered career than Jon Embree or Karl Dorrell.

    1. He was the beginning, along with the Denver post, the beginning of the Buff’s wandering in the football desert. He is definitely the one I dislike the most. Snake oil

    2. Well, all that is ancient history, thankfully. But I think it helps ease the pain to consider it is really hard to recruit college prospects when your visits are chaperoned, and have a 10pm curfew. Hey kids, this’ll be great!!

      Go Buffs

  9. How Mike Riley is a worse hire than Scott Frost for the ‘holers is beyond me. Frostie was the “savior” coming home to restore the former glory and he could not get out of his own way. Sad to see two Buffs hires in the list, and to be honest, Midnight Mel could have been a candidate as well.

    In Prime we Trust!!

    1. you would have thought Frost, more than anyone, would have understood the irrational pressure any coach is under at the feedlot. Never saw the guy smile while he was there.

  10. Fairbanks was worse than Dorell but he wasn’t 21st century
    I think most people in cobb land would point the finger at Callahan before Riley.
    Can we do OCs now? The dynamic duo probably saved Shurmur from the ,list for now. As a real Buff fan I hope he makes me eat my words with a new at least 5 page play book and calls those plays driving opposing DCs crazy. Cant bet on it as he has been paralyzed since he has been here.
    Its amazing how the Carousel has kept a lot of these coaches from selling cars. How many times do they have to be fired?

  11. I’m still bummed about the demise of the old pac 12. Oh well. I do think the cw (excellent reach) will carry all their games that cbs doesn’t.

    I still think at some point the ncaa or commissioner of college football will get back to regional conferences. Might take a minute though.

    So far, the cal tennis team seems to love traveling to the east coast beating up on the acc. So I hear.

    Go Buffs

  12. In reading the articles today, these comments come to mind:

    (1) On Louisiana sports betting revenue legislation, Colorado should consider putting something on the ballot for in-state college athletics via tapping into Lottery and Gambling revenue. With the State and Local budget woes, I do not think a new tax would pass, however perhaps a reallocation of some taxes already in place may have a chance. It is not just about CU, rather it is about shoring college athletics throughout our state as well as producing Olympians as well. It may not be the most popular thing, but it does make some sense for the state to commit something athletics across the board.

    I know GOCO gets a lion’s share of the Lottery revenue and we have done excellent with Open Space, however here in Boulder County and in others, it seems the focus is moving away from acquiring more open space in favor of maintenance/management, so perhaps there are funds available even while maintaining a portion for future acquisitions.

    Open Space is great in theory, however if not actively used or managed, mitigating the fire/flood danger is an abject nightmare. Just ask the neighborhoods next to CU’s undeveloped East Campus–they love the undeveloped CU east, except when we are talking about fires and floods. A fire within the last 3 years was a serious danger those neighborhoods.

    (2) On the Beilema article addressing scheduling equalization, for those interested I left a long reply under the “What is Yormark thinking” thread on 6/8. It discusses equaling out the scheduling for the P-4 and options for the G-5 to give teams/conferences more opportunities to overcome preseason bias. The B-12 had a great season last year, however compared to the preseason predictions, except for K-State the predicted strong teams flopped and the predicted weak teams were on the top. This flipping of the B12 upside down really kept a B12 team from moving into the Top15. For instance if Utah had a great season as predicted, they could have maybe been ranked as high as 5-6, undefeated K-State too.

    Like Beilema, I advocated for equal number of conference games (8-9) and floated the idea of an inter-conference challenge week. One game for the P-4/Two games for the G-5. Overall, I think the P-4 + ND needs to play 10 P-4 games; then a good system for the G-5 to ferret out their best teams and maximize excitement for their leagues. The inter-conference challenges would be helpful in deciding who is the best 3rd or 4th conference addition to any 16 game playoff, as the committee would have quality wins to look closely at.

    1. Regarding the tax on sports gambling, in CO it amounts to about $3-4 million/month to fund water initiatives. A tax on top of that would be required (unless the corrupt legislators somehow call it a fee and bypass the TABOR law). Several states are enacting these types of taxes, some over 25%, but there is a point of diminishing returns. The sportsbooks pay the tax but get it back from the bettor somehow. And if the tax becomes too onerous the sportsbook operators may leave a highly taxed jurisdiction. Government is good at overreaching and killing the golden goose

    1. The $20.5 million is for revenue sharing, with athletic departments doling out the dollars.
      There is nothing in the settlement which prohibits players from “earning” NIL money.
      Supposedly, any payout over $600 has to be approved as being a legitimate use of Name, Image and Likeness, but programs will either create work … or go back to the “bag man”, and skip reporting payouts altogether.

      1. Wasn’t there also something about deals in place before July 1, the effective date of the settlement? I thought there was a window like that where teams could jam in cash that way that changes for any deals made after July 1. Could be wrong though.

        Go Buffs

        1. Deals are being made before July 1st so they don’t have to pass muster with the new overseer.
          We’ll see how many deals get in under the wire.

    1. Yep… But if Prime can win without his stars from last year and make the Buffs “must see TV” then hopefully one way or another some more money comes in; winning solves a lot of problems including realignment opportunities.

      Get a few more into the NFL’s next draft and good players who want to play for the Buff’s NFL experienced coaches will come. It’s better than it was for CU because of Rick George hiring of Prime; and Boulder becoming Prime’s new home.

      Rick and the community has really welcomed Prime and RG has given him the space he needs to be himself and to self promote giving Prime the home he desires.

  13. Has anyone done any surveys asking how a fan, of a team not in the Big or SEC, would change his viewership if the super conference came into existence? Certainly fans of any team in those 2 conferences would tune in on a regular basis. I’m sure there are some obsessive compulsive tv college football addicts out there but will the average person will only watch maybe one or 2 games at most any given weekend? Will more fans use that time for their own team’s or conference games resulting in a net loss of viewership in the super conference? I’m certainly not your average fan but I’m not interested in watching any SEC game and rarely one in the Big 10…..unless of course, I hear about the cobbs getting thrashed at which time I will tune in to the rest of the game for a little schadenfreude.
    Otherwise, I would rather watch A Wyoming, AF or even a CSU game or the local high school team.
    Folks (and conferences) already with a lot of money seem to be bigger victims of greed these days.

    1. They have those polls. It’s in the viewership and ratings data over the last 20yrs from bcs to cfp.

      Same four top teams? Viewership declines.

      Mix in tcu, asu, uw, even Michigan and viewership spiked.

      It ain’t rocket surgery.

      Go Buffs

  14. BYU is a very strict religious university. I still wonder how Jim McMahon survived there, not because he was a criminal but a smartass. Don’t get me wrong. I’m a fan. Just wondering if the BYU admin is thumbing through the Tom Osborne playbook

  15. Anyone else thoroughly amazed at the ranking obsession over at ESPN? Some things they have ranked more than once in the last 3 months. It seems like every web front page has more than one new ranking. Before last season Fifita and AU were the rank ranker’s pick to win the big 12. Now Fifita is ranked below tier 9.
    Why don’t you “experts” rank some other things that might be interesting to some fans. Maybe the training table kitchens menus and food quality? (you have already done the press box freebies of course .)The players favorite video games? All this would ad to your already light work load….right? So take a couple months off and play golf or get a seasonal job at Disney World. Don’t they own some of your publications? If Disney has a course you could do both. Play 9 after your shift in the ticket booth or sweeping up ciggie butts. Both more productive than what you are doing now.

  16. I just hope someone talks some sense into secspn and big fox, and they don’t try to roll w/ the automatic entries into the playoff, beyond conference champions. Or, if they feel they have to go with automatic entries, make it equal, like 3-3-3-3 and four at large bids. Stacking entries by conference is ridiculous.

    Go Buffs

  17. Today’s CBS Sports article talks about straight seeding. Mostly, I like the idea, however I would like the Conference Champions rewarded playing home games, if they do not get a bye. Under this scenario, last year: ASU, Boise State and SMU would have hosted home games in the 1st round as lower seeds. None of the 1st round games were competitive and the home team just dominated. If a lower seed wins a home game, then that is a great season send-off. Can be a great send off if the home team is a huge underdog and they play a close game.

    The only Quarter-Final Game what was competitive was ASU v. Texas in the Peach Bowl. Playing at home ASU may have pulled off a shocker as they played exceedingly well, it would not have been against Texas, as they had a bye.

    Personally, I like the uncertainty of playing on the road and having an underdog have a punchers chance playing at home. Even Boise with that blue turf would be good to watch at home. I think that it would be good for college football to have games played in more stadiums, as with a 12, 14 or 16 team playoff, the same group of about 10 teams (Bama, GA, Ore, Ohio State, Clemson, ND, LSU, MI, Texas, Penn St) generally have excellent shots at making the playoffs each year. Some fall short and other teams surge, but these schools are built to make a legit run each year.

    1. That blue turf gives me a massive headache. Just finding where the ball is drives me crazy. Same issue with Sam Houston State and their orange turf and the school in Washington with their red turf.

  18. Off topic, but it seems like Prime has lost some of his mojo. Better transfers are picking other schools, not CU even though we had a very good year in 2024. I know others offer more NIL $ but he was landing some top talent the 2 prior years, but now he is missing on the best kids. Nobody in this class looking as good as the old linebacker transfers, nose tackle, running backs who came. Now it is just WR and Def backs who pick us over other top programs, and we tried to fill needs at QB, lines, etc. Hoping for the best, but surprised all the hype has left CU in terms of kids wanting to be coached by Prime.

    1. Not so fast my friend! Buffs ranked 12th nationally and 2nd in XII in overall recruiting-freshman + transfers. Prime’s mojo is just fine.

  19. “The commission will be led by former Alabama coach Nick Saban and Texas billionaire businessman Cody Campbell”
    …yeah, gotta preserve the status quo. God forbid a team like Texas Tech or ASU get anywhere near a national title.

    1. You beat me to the punch, I didn’t ave to time to post, but I completely agree, especially with why a “Texas billionaire businessman Cody Campbell” is part of the equation. It should be AD’s like Rick George who have served on other committees and active participants, not some billionaire donor who is probably looking to improve his school’s place in college football.

    2. Since very few details have been released it may be too soon to jump to any conclusions. Commissions such as these don’t have any real power to change, they primarily recommend. I see no harm in this and if it helps lead to a lasting solution all the better. The NCAA is not going to do anything unless forced.

      1. Like Art Modell said of NFL ownership back in the day “we’re 32 republicans, who vote socialist”. Or something like that. It’s really that simple to me. No commission needed. No executive orders. Maybe some legislation to avoid anti-trust issues (don’t the major leagues have that cover somehow?).

        Either way, the model is there from the major leagues. True revenue sharing. Salary caps. Collective bargaining. Healthcare. Contracts. They could easily include academic progress requirements. There’s also enough money in the system to support Olympic sports. If revenue is truly shared.

        Does that mean that Ohio State, USC, Notre Dame, Alabama and such give a bit more than they get? Yes. But in the long run, it’ll be a rising tide that lifts all boats. Just look at the pros and team values over time.

        Go Buffs

    1. Saw it. Hoping it doesn’t get too much national attention.
      Haters will assume Coach Prime & Co. are behind it.

      1. I would not be surprised if there was a sports writer behind it. This aint going anywhere and someone actually paid an attorney to file the suit?

        1. It was me! No, not really. But I do think it is hilarious. And no, they didn’t pay any attorney. In fact, whoever did file, apparently filed under a clause allowing them to file without paying a filing fee. So it will be summarily dismissed. Still, a pretty funny gag, really.

          Go Buffs

  20. Texas allegedly spending $35mill to $40mill? Apparently paying backups like starters? We’ll see if it works. Having Arch Manning probably won’t hurt.

    At some point, there’s got to be the law of diminishing returns, I would think. At what point? Who knows?

    In the meantime, maybe they’ll get serious w/ actual revenue sharing, salary caps, and all that stuff that the major leagues have to create a little more parity, competition, fun and eyeballs?

    Go Buffs

  21. I’ll say it again. College has to go full revenue share, collective bargaining, and no bs automatic cfp bids to conferences, other than conference champs.

    Go Buffs

    1. Even if all of that happens, college football will never get the NIL Jeannie back in the bottle. The financial parity and how the draft and rosters are managed and the rules keep players on teams and control movement; as long as some schools can offer more than others and players can move freely, there will be no parity like the NFL.

      The B1G & SEC get twice as much TV money as schools in the other two “Power 4” conferences. Add in schools that have more NIL money from either more donors, or they have deeper pocket donors that care a lot about their programs; either way they will always have a financial advantage.

      NFL players sign regional and national endorsement deals, but they can’t jump to a different team because of them; schools are able to use the deals to get the players to come to their school. So, unless transfers rules and monies paid to players are regulated the way the NFL can do it, there won’t be total parity. But, 64 or so schools can get closer if all are put into one super conference, that would be twice as many teams to manage than the NFL, so I don’t see more than that making up a “Super” conference.

      If Prime can get players into the NFL and win 10 plus games a year, he could get CU back in the game, but CU still won’t see parity then. Prime is a rare example of a coach that can pull off getting CU back with the big boys. I hope that 6 or more players that have the opportunity to make an NFL make it… And, next year too with more to follow each year, that will give Prime the credibility to recruit players.

      1. They don’t need to get the genie back in the bottle. Heck, that genie left the bottle around 1957 when teams started paying players. You know, the jobs they didn’t have to show up for, the car they didn’t have to pay for, that house to live in, the school work they didn’t have to do, and all that.

        It’s just now, finally, all out in the open, and has added some zeros because the whole industry has added some zeros.

        What I’m advocating for is actual revenue sharing across all schools and conferences. There’s enough money in the system to do that for all 130 D1 programs: pay the players, have collective bargaining, healthcare, and? Academic requirements as well. And also, cover all the Olympic sports, too. College football and basketball generate billions a year. Most of it for the TV networks, but a lot of it for the schools. That’s a lot of jack, jack. They will do the industry a favor by spreading it out vs. consolidating it further.

        What that will take is the SEC and Big 16 (let’s call them the Dallas Cowboys and Houston Oilers, Los Angeles whatevers; the large market teams) need to realize that without the Green Bay Packers, and Kansas City Chiefs (small market teams), they don’t really have a league. Or, in basketball terms, the Sacramento Kings, and OKC Thunder.

        You don’t have to look far to see it’s better for the “industry” to have more parity (if they’re afraid to just follow the major league model). Just look at CFP and BCS viewership. More eyeballs when there’s more diverse teams in the mix. Less when it’s the same four teams year in and year out.

        Will that ever happen? Who knows? But it should.

        If the SEC and Big 16 keep trying to corner the market, at some point, interest will wane, and they’ll be in a self-defeating conundrum.

        People like seeing the Cougs or Boise State or Tulane, or… CU break through.

        So far, though, despite the SEC and Big 16 dominating the NFL draft again this year, NIL and the transfer portal have actually increased parity. They need to spread the wealth a bit further, and the sport will do that much better.

        As to Deion? He’s absolutely the character who can fight against the money and win, in a lot of cases, because of who he is, and the dream he’s selling. I do not think even Nick Saban could’ve turned CU around as quickly as Deion has.

        It’ll be interesting to see how the CFP format discussions go. If they do go w/ the 4-4-2-2-1-1 model, they’re moving in the wrong direction. Still.

        Go Buffs

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